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Strategic Outlook of the Western European and North American Medium- and Heavy-Duty Commercial Vehicle Transmissions Original Equipment Market
Frost & Sullivan, Dec 2010, Pages: 59
This study offers a top level strategic outlook of the original equipment market for medium and heavy duty commercial vehicles in Western Europe & North America. The study gives actionable information and forecasts of key trends and metrics that will influence the growth and development of transmission systems market. The study outlines key mega trends influencing the commercial vehicle industry and the transmission technologies market. The study offers key market & technology trends for the transmissions market. The study also outlines the key market drives & restraints. This study includes production volume, installation rate, pricing and revenue forecasts of transmission technologies for the 2010-2017 period.
Research Overview
This Frost & Sullivan research service titled Strategic Outlook of the Western European and North American Medium- and Heavy-Duty Commercial Vehicle Transmissions Original Equipment Market analyzes the dynamics and trends of the market and projects its future outlook and the opportunities it offers to different members of the value chain. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: manual, semi-automatic, and automatic transmission (AT).
Market Overview
Operating Eco-system and Technology Advancements Aid Market Share Growth of Semi-automatic and Automatic Transmissions in the Medium- and Heavy-duty Commercial Vehicle Transmissions OE Market
Semi-automatics and automatics are gaining shares at the expense of manual transmissions in the medium- and heavy-duty commercial vehicle transmissions original equipment (OE) market, as fuel efficiency, total cost of ownership, safety, and comfort are becoming increasingly important purchase factors. The shrinking price difference between manuals and non-manuals, escalating driver shortage, and changing fleet manager and driver perceptions have further solidified the case for semi-automatics and automatics. OE manufacturers (OEMs), especially in Europe, are rapidly leaning toward the more advanced transmissions. “The rising demand for hybrid/electric commercial vehicles and mega- and vocational trucks, all stemming from urbanization, is likely to increase the installation of semi-automatic and automatic transmissions in medium-heavy-duty trucks,” says the analyst of this research. “Consequently, the transmission systems market is set to experience a rise in weighted average price per unit, leading to revenue growth.”
The rising weighted average price will be riding on the backs of semi-automatics/automatics’ potential to improve fuel efficiency, increase penetration of these transmissions in Class 6-8 trucks, and strengthen safety regulations. Nevertheless, the high initial cost of acquisition, compared to manuals and customer perception regarding inadequate fuel benefits, will restrain the widespread adoption of semi-automatics/automatics. These challenges, however, translate into a lifeline for participants in the manual transmission segment, especially with the proliferation of low-cost trucks in the North American and European markets. In a post-recessionary environment where fleet owners are looking to minimize their initial capital expenditure and operating costs, manual transmissions will be the technology of choice due to its low initial costs. “Furthermore, manual transmissions provide the best-in-class fuel efficiency and performance ratios, especially in long-haul vehicles such as heavy-duty trucks (HDTs), although it is dependent on driver skills and demography of the freight route,” notes the analyst. “The perception regarding the fuel economy penalty due to the usage of automated manual transmission (AMTs) /semi-automatic transmissions and ATs acts in favor of manuals, particularly in the Class 8 segment.”
To keep the revenue share high, market participants will have to fight the popular perception that semi-automatics/fully automatics compromise fuel-efficiency and involve higher lifecycle cost. They can do so by creating awareness about the total lifecycle cost of a transmission and the improvements in the fuel economy benefits. Currently, semi-automatic transmission converges fuel economy, driver as well as vehicle safety, and engine performance. It is the best available solution to many design issues faced by OEMs. Developing cost-effective, fuel-efficient, and application/duty cycle-focused transmissions, manufactured using innovative processes and supply chain processes, is necessary to improve the value proposition of non-manual type transmissions. “The development of transmissions with less demanding maintenance requirements will also improve their penetration rates in the market,” observes the analyst. “Suppliers should also look at global sourcing and manufacturing to further narrow the gap between semi-automatics/ full-automatics and manuals.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Transmission component market
- Commercial vehicle market
Technologies
The following technologies are covered in this research:
- Manual, semi-automatic, and automatic transmissions
- Hybridization of automatic transmissions
- Electronic transmission control
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