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The Business of Lottery & Gaming in China
IGamingBusiness, May 2008, Pages: 144
Did you know?
- Spending on gaming accounts for over 6% of the nations total income
- There are 200 millions internet users in China with current levels of internet gaming as high as 10 million
- The value of gaming in China was estimated at approximately $175billion (RMB 1082 billion) at the end of 2006
Anecdotal reports from China present a picture of a hugely expanding lottery and gaming market. The growth rates quoted are absolutely extraordinary and the opportunities both lucrative and attractive to foreign based operators.
The difficulty is 3-fold: first, to verify the accuracy of the reports, second, to identify where among China’s vast population that growth is taking place and third to formulate market entry strategies to take advantage of the opportunities this growth brings.
Until now outsiders have had to rely on patchy evidence and trial and error but despite this several have made significant inroads. Now for the first time, we can make available to operators in a single publication all the information you need.
The Business of Lottery and Gaming in China is the only source which combines official figures from the Chinese government with data from underground operators and police sources. This is the only reliable source of information on a range of measures including:
· growth rates, percentage and numerical increases, numbers of players and amounts spent · geographical information – discover which regions, cities and towns are expanding fastest and which are dominated by strong local operators
· player demographics including age, class, purchasing power and the favourite games of each
· most popular games and game formats plus comparative figures for online versus offline gaming
In The Business of Lottery and Gaming in China we analyse the marketing and operating strategies of the official lottery operators, compare their organisational structures and chart the prizes and payouts that each make together with funds they remit back to the centre. We also identify the constraints that the official lottery operates under and quantify the pent up demand that is being met by unofficial operators. In the underground gaming space we examine the operators, their financing operations and distribution network. We examine changing government policy and the areas of law that affect gaming plus report how strenuously police uphold the law and the actions they can take against illegal operators. We look in particular at online gaming and the activities of operators based in nearby Hong Kong and Macao. We show which groups, games, odds and prizes are most successful at attracting players and explain how onshore and offshore networks keep the system going and growing.
Finally, we examine what the future holds for lottery and gaming in China, showing how economic growth will encourage, albeit unevenly, dramatic growth in lottery and gaming. Don’t miss the chance to explore and enter the world’s fastest growing gaming market. Order The Business of Lottery and Gaming in China today and grab the tiger’s tail.
Previous Sport Business report buyers include: ABN AMBRO, Adidas, AEG Sponsorship, Australian Football League, Asian Football confederation, Bahrain International Circuit, Barclaycard, BBC, Betfair, Bloomberg News, Boston Consulting Group, BSKYB, Carlsberg, Coca Cola, Deloittte & Touche LLP, Failte Ireland, Fast Track, FC Barcelona, FIFA, Glasgow City Marketing Bureau, Hong Kong Tourist Board, IMG Media Limited, IOC, Karen Earl Sponsorship, Malta Tourism Authority, Melbourne Stadium Limited, Mindshare, Nike, Nokia UK Ltd, North West development Agencies, Octagon, Premier League Ltd, Singapore Tourism Board, UEFA, Volvo Ocean Race, World Golf Events.
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