The Global Business of Skill Gaming
IGamingBusiness, March 2011, Pages: 391
Introduction
Essentially, the online skill gaming industry is immature compared with its poker and casino games peers, despite online skill games having been around for over a decade.
More traditional gaming companies have tended to devote marketing budgets to promoting their more popular products over the last few years - which are usually sportsbooks, poker and casino games rather than skill games.
However, the increasing popularity in mass-player gaming means that the potential numbers are out there for skill games operators to achieve growth. And as skill games are complementary to other types of online games (and indeed often referred to as a ‘gateway' product) - and they are based on games that often have immense popularity in their online forms - skill gaming operators may have every reason to be optimistic about their genre's future.
Skill games also benefit from not having the social stigma attributed to casino games or sportsbooks and therefore have the potential to attract a wider audience. The rise in popularity of ‘brain fitness' console games is a trend that could also be capitalised on by the skill gaming industry.
The online skill gaming industry is characterised by networks, software companies and standalone operators that are exclusively skill gaming-oriented or have added skill gaming to a portfolio of existing games and/or sports books.
Skill gaming operators themselves range from companies offering mostly physical skill games (such as King.com) to ones solely offering games of mental skill (such as Game Account).
About The Report
The Global Business of Skill Gaming examines the main issues surrounding the growing skill gaming industry including game and market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of skill gaming companies, regulatory issues and demographics of players.
It provides case studies of the major skill gaming companies and analyses them to determine their business models and revenue streams as well as who the winners and losers will be.
Who should buy this report?
The report is aimed at professionals within the iGaming industry such as online operators, affiliates, technology companies, payment providers, software companies, jurisdictions, land based operators, bookmakers, lawyers, consultants and investors, as well as at sports properties that might be considering sponsorship from a skill gaming operator. The report will also be of interest to the previous purchasers of The Global Business of Poker.
*This Report is delivered as Printable*
About the Author
Acknowledgements
Executive Summary
1 Introduction
1.1 Overview
1.2 Skill Versus Chance
1.3 Major Types of Skill Games
1.4 History of Games of Skill
1.5 History of Remote Skill Games
1.6 Casual Gamers
1.7 Growth in Remote Skill Games
1.8 Skill Gaming and Social Networking
2 Business Models
2.1 Introduction
2.2 How Online Skill Gaming Works
2.2.1 Ways to Play
2.2.2 Opening an Online Skill Gaming Account
2.2.3 Player Ranking
2.2.4 Cashing Out
2.2.5 Types of Online Skill Game Competitions
2.3 Operating a Skill Gaming Site
2.3.1 Networks and Liquidity
2.3.2 Costs in Setting Up a Skill Gaming Site
2.4 Online Skill Gaming Revenue Streams
2.4.1 Fees/Rakes/Charges
2.4.2 Side Games and Cross Promotion
2.4.3 Accessories
2.5 Measuring Success
2.5.1 Attracting Customers
2.5.1.1 Growing a Brand
2.5.1.2 Software
2.5.1.3 Building Trust
2.5.1.4 Offers and Promotions
2.5.1.5 Types of Games, Side Games and Cross Promotion
2.5.1.6 Celebrity Endorsements
2.5.1.7 Multiple Languages
2.5.1.8 Multiple Payment Options and Currencies
2.5.2 Retaining Customers
2.5.2.1 Standing Out From the Crowd
2.5.2.2 Loyalty Schemes
2.5.2.3 Customer Service
2.6 Best Practice Marketing Strategies
2.6.1 Search Engine Optimisation (SEO)
2.6.2 Advertising
2.6.2.1 E-mail Marketing
2.6.2.2 Social Media
2.6.3 Affiliate Marketing
2.7 Sponsorship by Gaming Operators
2.7.1 Case Study: Bwin and Real Madrid
2.7.2 Case Study: PAF and Atletico de Madrid
3 Regulation and Skill Gaming
3.1 Introduction
3.2 Skill or Chance?
3.3 Regulations by Region
3.3.1 Europe and Eastern Europe
3.3.2 Latin America
3.3.3 North America
3.3.4 Asia-Pacific
3.3.5 Africa
3.4 Offshore Gaming Jurisdictions
3.4.1 Alderney
3.4.2 Gibraltar
3.4.3 Kahnawake
3.4.4 Malta
3.4.5 Panama
3.4.6 Netherlands Antilles and Curacao
3.4.7 Isle of Man
4 Card-based Games
4.1 Introduction
4.1.1 History of Card Games
4.1.2 Suits and Decks
4.1.3 Types of Card Game
4.1.4 Shuffling and Dealing
4.1.5 Online Card Games
4.2 Bridge
4.2.1 Overview/History
4.2.2 Digital
4.2.3 Penetration/Popularity
4.2.4 Events
4.3 Rummy
4.3.1 Overview/History
4.3.2 Digital
4.3.3 Penetration/Popularity
4.3.4 Events
4.4 Solitaire
4.4.1 Overview/History
4.4.2 Digital
4.4.2.1 Case Study: Solitairenetwork.com
4.4.3 Penetration/Popularity
5 Board-based Games
5.1 Introduction
5.1.1 The Settlers of Catan
5.1.2 Online Board Games
5.2 Backgammon
5.2.1 Overview/History
5.2.2 Digital
5.2.2.1 Case Study: PartyGammon
5.2.3 Penetration/Popularity
5.2.4 Events
5.3 Chess
5.3.1 Overview/History
5.3.1.1 Case Study: Chessboxing
5.3.2 Digital
5.3.2.1 Case Study: ChessCube.com
5.3.2.2 Case Study: Humans Versus Computers in Chess
5.3.3 Penetration/Popularity
5.3.4 Events
5.4 Draughts/Checkers
5.4.1 Overview/History
5.4.2 Digital
5.4.3 Penetration/Popularity
5.4.4 Events
6 Dice-based Games
6.1 Introduction
6.2 Sic Bo
6.2.1 Overview/History
6.2.2 Digital
6.2.3 Penetration/Popularity
6.3 Yahtzee
6.3.1 Overview/History
6.3.2 Digital
6.3.3 Penetration/Popularity
6.4 Poker Dice
6.4.1 Overview/History
6.4.2 Digital
6.4.3 Penetration/Popularity
7 Tile-based Games
7.1 Introduction
7.2 Dominoes
7.2.1 Overview/History
7.2.2 Digital
7.2.3 Penetration/Popularity
7.2.4 Events
7.3 Mahjong
7.3.1 Overview/History
7.3.2 Digital
7.3.3 Penetration/Popularity
7.3.4 Events
7.4 Pai Gow
7.4.1 Overview/History
7.4.2 Digital
7.4.3 Penetration/Popularity
8 Word and Number-based Games
8.1 Introduction
8.2 Scrabble
8.2.1 Overview/History
8.2.2 Digital
8.2.3 Penetration/Popularity
8.2.4 Events
8.3 Hangman
8.3.1 Overview/History
8.3.2 Digital
8.3.3 Penetration/Popularity
8.4 Sudoku
8.4.1 Overview/History
8.4.2 Digital
8.4.3 Penetration/Popularity
8.4.4 Events
8.5 Crosswords
8.5.1 Overview/History
8.5.2 Digital
8.5.3 Penetration/Popularity
8.5.4 Events
9 Puzzle-based and Animated Games
9.1 Introduction
9.2 Bejeweled
9.2.1 Overview/History
9.2.2 Digital
9.2.3 Penetration/Popularity
9.3 Rubik's Cube
9.3.1 Overview/History
9.3.2 Digital
9.3.3 Penetration/Popularity
9.3.4 Events
9.4 Collapse!
9.4.1 Overview/History
9.4.2 Digital
10 Case Studies
10.1 Introduction
10.2 Software Companies and Network Operators
10.2.1 GameAccount
10.2.2 Greentube
10.2.3 Jadestone
10.2.4 King.com
10.3 Betting/Gaming Companies
10.3.1 888 Holdings
10.3.2 Bwin
10.3.3 Ladbrokes
10.3.4 William Hill
11 Outlook and Forecasts
11.1 Introduction
11.2 Barriers to Growth for Online Skill Gaming
11.2.1 Global Recession
11.2.2 Broadband Growth
11.2.3 Legislation and Regulation
11.2.4 Some Skill Games are Harder Than Others
11.2.5 Prevalence of Computer Robots
11.2.6 Competition From Other Forms Of Gaming
11.3 Routes to Market
11.4 What is Next for Online Skill Gaming?
11.4.1 Consolidation
11.4.2 More Non-Traditional Gaming Brands Entering the Market
11.4.3 Targeting Growth Markets
11.4.4 Increasing Use of Television and Sponsorship
11.4.5 More Cross-selling of Products
11.4.6 Reaching Non-Traditional Online Gamers
11.4.7 Holding Onto to Existing Players
11.4.8 More Innovation/Production of New Games and Formats/Localisation
11.4.9 Increased Use of Social Networking
11.4.10 Continued Roll Out of Mobile Skill Gaming
11.5 Forecasts for Online Skill Gaming
11.5.1 Forecast Assumptions
11.5.2 Online Skill Gaming Gross Gaming Yield Forecasts
11.5 Winners and Losers in Online Skill Gaming
11.5.1 Winners
11.5.2 Losers
List of Figures
Online Gaming Yields Per Player
Online Skill Gaming Gross Gaming Yield for Major Markets, 2009-14 ($000s)
Characteristics of Skill Games
Characteristics of Non-Casual Skill Games
Game Skill Measure
Yahoo! Skill Games Screengrab
Yahoo! Skill Games, January 2010
All Casual Games
Paid-for Casual Games
Gameplay Characteristics of Casual and Hard-Core Enthusiasts
Total Japanese Internet Audience, Age 15+ at Home & Work Locations
Top US Online Gaming Sites, May 2009 vs May 2008, Home/Work/University Locations
Top 10 Gaming/Betting Sites in the UK, October 2009
Top 10 Gaming Sites Worldwide, October 2009
Skill Games Sites as % of Top 10 Gaming Sites Worldwide, October 2009
Skill Games Sites as % of Top 100 Gaming Sites Worldwide, October 2009
Leading Skill Games Sites Ranked by Casino City Online, January 2010
Categories of Online Skill Games Sites Ranked by Alexa, January 2010
Leading Online Skill Games Sites Ranked by Alexa, January 2010
Top Searches For Skill Games By Region, City and Language Globally, 2005
Top Searches For Skill Games By Region, City and Language Globally, 2006
Top Searches For Skill Games By Region, City and Language Globally, 2007
Top Searches For Skill Games By Region, City and Language Globally, 2008
Top Searches For Skill Games By Region, City and Language Globally, 2009
Top Searches For Skill Games By Sub-Region, City and Language UK, 2009
Top Searches For Skill Games By Sub-Region, City and Language US, 2009
Top Searches For Skill Games By Sub-Region, City and Language Australia, 2009
OMGPOP Screengrab
Games on Facebook Ranked by Monthly Active Users, January 2010
Games on Facebook Ranked by Numbers of Fans, January 2010
Operational Structure of an Online Gaming Room
Revenue Model for PartyGaming
Single Games
Match
Screengrab OMGPOP Accessories Shop
Pros and Cons of Skill Gaming Site Technology
Risks Relating to Online Payment Methods
Kingcom Cheat Strategy Page on YouTube Screengrab
Bots Offered on YouTube for WorldWinnercom Screengrab
Business Models for Cross-selling to Skill Gamers
Skill Gaming Sites by Languages Offered, January 2010
Skill Gaming Sites by Languages Offered, January 2010 continuted
Top 20 Online Skill Gaming Languages Offered by Operators (as % of the Top 20), January 2010
Top 20 Online Gaming Payment Methods By Popularity, January 2
PartyPoints on PartyGammoncom
‘Skill Games' Search Results, Google, 2004-09
Google search results, October 2008 and October 2009
Main Social Media Tools
Kingcom Facebook Screengrab
Kingcom Twitter Screengrab
Example Skill Gaming Affiliate Programmes
Percentage of Gaming Sites in Gibraltar that are Skill Gaming Sites, January 2010
Percentage of Gaming Sites on the Isle of Man that are Skill Gaming/Backgammon Sites, January 2010
Global online gaming jurisdictions*, January 2010
Percentage of Skill Gaming Sites by Jurisdiction, January 2010
Percentage of Backgammon Sites by Jurisdiction, January 2010
Percentage of Mahjong/Rummy Sites by Jurisdiction, January 2010
Gaming Sites by Genre, January 2010
Total Online Poker Gross Gaming Yield, 2009-14 ($000s)
Pagatcom Screengrab
Bridgeclublivecom Screengrab
1st World Bridge Games, 2008, Medal Table
WBF Women's Top 10, 2008
WBF Open Top 10, 2008
Leading Rummy and Mahjong Sites Ranked by Casino City Online, January 2010
Top 10 Rummy Websites Ranked on Google, January 2010
Rummy-gamescom Users, January 2010
Daily Time on Site for Rummy-gamescom, January 2010 (Minutes and % Change)
Percentage of Visits to Rummy-gamescom that came from a Search Engine, January 2010 (% and % Change)
Top 10 Canasta Websites Ranked on Google, January 2010
Canastanet Users, January 2010
Daily Time on Site for Canastanet, January 2010 (Minutes and % Change)
Percentage of Visits to Canastanet that came from a Search Engine, January 2010 (% and % Change)
RummyRoyal Screengrab
Members of the Rummy Family Globally
Top Searches For Rummy By Region, City and Language Globally, 2004
Top Searches For Rummy By Region, City and Language Globally, 2005
Top Searches For Rummy By Region, City and Language Globally, 2006
Top Searches For Rummy By Region, City and Language Globally, 2007
Top Searches For Rummy By Region, City and Language Globally, 2008
Top Searches For Rummy By Region, City and Language Globally, 2009
Top Searches For Canasta By Region, City and Language Globally, 2004-09
Worldofsolitairecom Screengrab
Solitairenetworkcom Screengrab
Top Searches For Solitaire By Region, City and Language Globally, 2004
Top Searches For Solitaire By Region, City and Language Globally, 2005
Top Searches For Solitaire By Region, City and Language Globally, 2006
Top Searches For Solitaire By Region, City and Language Globally, 2007
Top Searches For Solitaire By Region, City and Language Globally, 2008
Top Searches For Solitaire By Region, City and Language Globally, 2
Hasbro Site Screengrab
WorldSeriesOfBackgammoncom Screengrab
Apple iPhone Backgammon Lite Screengrab
PartyGaming revenue, 2005-08
PartyGaming New Player Sign Ups, 2006-09 (000)
PartyGaming Unique Active Players, 2006-09 (000)
PartyGaming Poker Consolidated Key Performance Indicators, 2008-09*
PartyGammon Screengrab
PartyGammon Tournament Schedule
Leading Backgammon Sites Ranked by Casino City Online, December 2009
Play65com Users, December 2009
Daily Time on Site for Play65com, December 2009 (Minutes and % Change)
Percentage of Visits to Play65com that came from a Search Engine, December 2009 (% and % Change)
Play65com Screengrab
Top Searches For Backgammon By Region, City and Language Globally, 2004
Top Searches For Backgammon By Region, City and Language Globally, 2005
Top Searches For Backgammon By Region, City and Language Globally, 2006
Top Searches For Backgammon By Region, City and Language Globally, 2007
Top Searches For Backgammon By Region, City and Language Globally, 2008
Top Searches For Backgammon By Region, City and Language Globally, 2009
World-backgammon-associationcom Screengrab
WSOB Player Rankings as at December 2009
Top Chess Player Records
Top 10 Chess Websites, December 2009
Chesscom Users, December 2009
Daily Time on Site for Chesscom, December 2009 (Minutes and % Change)
Percentage of Visits to Chesscom that came from a Search Engine, December 2009 (% and % Change)
Chesscom Screengrab
ChessCubecom Screengrab
Top Chess Players Globally by Country, December 2009
List of Major Chess Federations Globally
Top Searches For Chess By Region, City and Language Globally, 2004
Top Searches For Chess By Region, City and Language Globally, 2005
Top Searches For Chess By Region, City and Language Globally, 2006
Top Searches For Chess By Region, City and Language Globally, 2007
Top Searches For Chess By Region, City and Language Globally, 2008
Top Searches For Chess By Region, City and Language Globally, 2009
World Events
European Events
American Zonals
American Events
Asian Zonals
Asian Events
African Events
Presidential Board/Congress
Draughts Board
Non-Capturing Move in Draughts
Top 20 ‘Capturing' Games Websites, December 2009
World Draughts Federation Site users, December 2009
Daily Time on Site for Fmjdorg, December 2009 (Minutes and % Change)
Percentage of Visits to Fmjdorg that came from a Search Engine, December 2009 (% and % Change)
World Draughts Federation Site Screengrab
Top Searches For Draughts By Region, City and Language Globally, 2004
Top Searches For Draughts By Region, City and Language Globally, 2005
Top Searches For Draughts By Region, City and Language Globally, 2006
Top Searches For Draughts By Region, City and Language Globally, 2007
Top Searches For Draughts By Region, City and Language Globally, 2008
Top Searches For Draughts By Region, City and Language Globally, 2009
Global Variations of Draughts
International Events Organised by the World Draughts Federation, 2009
National Events Organised by the World Draughts Federation, 2009
‘Checkers' Events Organised by the World Draughts Federation, 2009
‘Russian-Brazilian' Events Organised by the World Draughts Federation, 2009
Asian and Western Dice
Top 20 Dice Games Websites, January 2010
Sic Bo Table
Standard House Edge in Sic Bo
GoldenPalace Sic Bo Screengrab
Ladrokes Casino Sic Bo Screengrab
Top Searches For Sic Bo By Region, City and Language Globally, 2009
Top 10 Yahtzee Games Websites Ranked on Google, January 2010
Jamesgartcom/yahtzeeonline Users, January 2010
Daily Time on Site for Jamesgartcom/yahtzeeonline, January 2010 (Minutes and % Change)
Percentage of Visits to Jamesgartcom/yahtzeeonline that came from a Search Engine,
January 2010 (% and % Change)
Jamesgartcom/yahtzeeonline Screengrab
Top Searches For Yahtzee By Region, City and Language Globally, 2004
Top Searches For Yahtzee By Region, City and Language Globally, 2005
Top Searches For Yahtzee By Region, City and Language Globally, 2006
Top Searches For Yahtzee By Region, City and Language Globally, 2007
Top Searches For Yahtzee By Region, City and Language Globally, 2008
Top Searches For Yahtzee By Region, City and Language Globally, 2009
William Hill Poker Dice Rake*
Top Searches For Poker Dice By Region, City and Language Globally, 2004-09
Top 20 Tile Games Websites, January 2010
Comparison of a Double Six Set with a Double Nine Set in Dominoes
DominoesStarscom Users, January 2010
Daily Time on Site for DominoesStarscom, January 2010 (Minutes and % Change)
Percentage of Visits to DominoesStarscom that came from a Search Engine,
January 2010 (% and % Change)
Top 20 Dominoes Websites, January 2010
Top Searches For Dominoes By Region, City and Language Globally, 2004
Top Searches For Dominoes By Region, City and Language Globally, 2005
Top Searches For Dominoes By Region, City and Language Globally, 2006
Top Searches For Dominoes By Region, City and Language Globally, 2007
Top Searches For Dominoes By Region, City and Language Globally, 2008
Top Searches For Dominoes By Region, City and Language Globally, 2009
Top Searches For Dominoes By Region, City and Language Globally, 2
2009 FIDO World Championship Singles Winners
2009 FIDO World Championship Doubles Winners
Mahjong Time Facebook Screengrab
Mahjongtimecom Users, January 2010
Daily Time on Site for Mahjongtimecom, January 2010 (Minutes and % Change)
Percentage of Visits to Mahjongtimecom that came from a Search Engine,
January 2010 (% and % Change)
Leading Rummy and Mahjong Sites Ranked by Casino City Online, January 2010
Top 20 Mahjong Websites, January 2010
Top Searches For Mahjong By Region, City and Language Globally, 2004
Top Searches For Mahjong By Region, City and Language Globally, 2005
Top Searches For Mahjong By Region, City and Language Globally, 2006
Top Searches For Mahjong By Region, City and Language Globally, 2007
Top Searches For Mahjong By Region, City and Language Globally, 2008
Top Searches For Mahjong By Region, City and Language Globally, 2009
World Mahjong Tour Facebook Screengrab
PaiGowcom Screengrab
Top Searches For Pai Gow By Region, City and Language Globally, 2004
Top Searches For Pai Gow By Region, City and Language Globally, 2005
Top Searches For Pai Gow By Region, City and Language Globally, 2006
Top Searches For Pai Gow By Region, City and Language Globally, 2007
Top Searches For Pai Gow By Region, City and Language Globally, 2008
Top Searches For Pai Gow By Region, City and Language Globally, 2009
Top 20 Word Search Games Websites, January 2010
Top 20 Paper and Pencil Games Websites, January 2010
Mattel Scrabble Products, January 2010
Scrabble Facebook Screengrab
Scrabble Zing Screengrab
Scrabblecom Users, January 2010
Daily Time on Site for Scrabblecom, January 2010 (Minutes and % Change)
Percentage of Visits to Scrabblecom that came from a Search Engine, January 2010 (% and % Change)
Top Searches For Scrabble By Region, City and Language Globally, 2004
Top Searches For Scrabble By Region, City and Language Globally, 2005
Top Searches For Scrabble By Region, City and Language Globally, 2006
Top Searches For Scrabble By Region, City and Language Globally, 2007
Top Searches For Scrabble By Region, City and Language Globally, 2008
Top Searches For Scrabble By Region, City and Language Globally, 2009
Top 10 Hangman Games Websites Ranked on Google, January 2010
Top Searches For Hangman Games By Region, City and Language Globally, 2004-09
Sudokucom Screengrab
Top 20 Brain Teasers Games Websites, January 2010
Sudokucom Users, January 2010
Daily Time on Site for Sudokucom, January 2010 (Minutes and % Change)
Percentage of Visits to Sudokucom that came from a Search Engine, January 2010 (% and % Change)
Top Searches For Sudoku By Region, City and Language Globally, 2004
Top Searches For Sudoku By Region, City and Language Globally, 2005
Top Searches For Sudoku By Region, City and Language Globally, 2006
Top Searches For Sudoku By Region, City and Language Globally, 2007
Top Searches For Sudoku By Region, City and Language Globally, 2008
Top Searches For Sudoku By Region, City and Language Globally, 2009
Top 10 Crosswords Websites Ranked on Google, January 2010
Top 10 Crosswords Websites Ranked on Google, January 2010
OneLookcom Screengrab
OneLookcom Users, January 2010
Daily Time on Site for OneLookcom, January 2010 (Minutes and % Change)
Percentage of Visits to OneLookcom that came from a Search Engine, January 2010 (% and % Change)
Top Searches For Crossword By Region, City and Language Globally, 2004
Top Searches For Crossword By Region, City and Language Globally, 2005
Top Searches For Crossword By Region, City and Language Globally, 2006
Top Searches For Crossword By Region, City and Language Globally, 2007
Top Searches For Crossword By Region, City and Language Globally, 2008
Top Searches For Crossword By Region, City and Language Globally, 2009
Top 20 Video Games Websites, January 2010
Kongregatecom Users, January 2010
Daily Time on Site for Kongregatecom, January 2010 (Minutes and % Change)
Percentage of Visits to Kongregatecom that came from a Search Engine, January 2010 (% and % Change)
Bejeweled Blitz Facebook Screengrab
Top Searches For Bejeweled By Region, City and Language Globally, 2004
Top Searches For Bejeweled By Region, City and Language Globally, 2005
Top Searches For Bejeweled By Region, City and Language Globally, 2006
Top Searches For Bejeweled By Region, City and Language Globally, 2007
Top Searches For Bejeweled By Region, City and Language Globally, 2008
Top Searches For Bejeweled By Region, City and Language Globally, 2009
WCA Member Organisations
Rubik's Cube Official Site Screengrab
Top Searches For Rubik's By Region, City and Language Globally, 2004-09
Rubik's Cube Completion Rankings, as at January 2010
Rubik's Cube Major Events, 2010
Collapse! Development History
Collapse! Development History continued
Super Collapse! On Yahoo Games
Sites on the GameAccount Network, Listed By Popularity, January 2010
GameAccountcom Users, January 2010
Daily Time on Site for GameAccountcom, January 2010 (Minutes and % Change)
Percentage of Visits to GameAccountcom that came from a Search Engine, January 2010 (% and % Change)
GameAccountcom Screengrab
GameAccount's Business Models for Cross-selling to Skill Gamers Compared with Kingcom's
Greentube Games Portfolio
Greentube Games Demographics
Sites Using Greentube Software, Listed By Popularity, January 2010
Greentubecom Users, January 2010
Daily Time on Site for Greentubecom, January 2010 (Minutes and % Change)
Percentage of Visits to Greentubecom that came from a Search Engine, January 2010 (% and % Change)
Sites Using Jadestone Software, Listed By Popularity, January 2010
Jadestone Backgammon Screengrab
Jadestonese Users, January 2010
Daily Time on Site for Jadestonese, January 2010 (Minutes and % Change)
Percentage of Visits to Jadestonese that came from a Search Engine, January 2010 (% and % Change)
Dice Hold'em Screengrab
Top 10 Gaming/Betting Sites in the UK, October 2009
Top 10 Gaming Sites Worldwide, October 2009
Leading Skill Games Sites Ranked by Casino City Online, January 2010
Kingcom Users, January 2010
Daily Time on Site for Kingcom, January 2010 (Minutes and % Change)
Percentage of Visits to Kingcom that came from a Search Engine, January 2010 (% and % Change)
Kingcom's Business Models for Cross-selling to Skill Gamers Compared With GameAccount's
888 gamescom Screengrab
888 Sites Ranked by Popularity, January 2010
888 Holdings Turnover, 2003-08
888 Major Shareholders, January 2010
888 Key Performance Indicators, 2007-08
888 Net Gaming Revenue by Segment 2006-08 ($m)
888 Holdings Net Gaming Revenue 2002-08 ($m)
888 Products as % of Revenue, 2006-08
888 Regions % of Revenue, 2006-08
Example Backgammon Tournaments on Bwin, January 2010
Example Jackpots on Bwin, December 2009 to January 2010
Bwincom Users, January 2010
Daily Time on Site for Bwincom, January 2010 (Minutes and % Change)
Percentage of Visits to Bwincom that came from a Search Engine, January 2010 (% and % Change)
Shareholder Structure of Bwin, January 2010
Bwin Share Data, October 2003-08
Bwin Key Performance Indicators, 2007-08 (000)
Top 10 Gaming/Betting Sites in the UK, October 2009
Leading Skill Games Sites Ranked by Casino City Online, January 2010
Where People Went On Ladbrokescom, 10 January 2010
Ladbrokescom Users, January 2010
Daily Time on Site for Ladbrokescom, January 2010 (Minutes and % Change)
Percentage of Visits to Ladbrokescom that came from a Search Engine, January 2010 (% and % Change)
Ladbrokes' Financials, 2003-08
Ladbrokes Products as % of E-gaming Revenue, 2006-08
Ladbrokes E-gaming Key Performance Indicators, 2007-08
William Hill Skill Gaming Screengrab
William Hill Skill Games Site Features, January 2010
William Hill Skill Gaming Tournaments, Week Beginning 11 January 2010
Where People Went On Williamhillcom, 10 January 2010
Williamhillcom Users, January 2010
Daily Time on Site for Williamhillcom, January 2010 (Minutes and % Change)
Percentage of Visits to Williamhillcom that came from a Search Engine, January 2010 (% and % Change)
William Hill Financials, 2003-08
William Hill Shareholders, January 2010
William Hill Key Indicators, 2007-08
William Hill Gross Win by Platform, 2008
Online Betting and Gaming Industry Split
Total broadband subscribers, by country, millions, June 2009
Greentube Games Demographics
Must-Haves For Attracting New Skill Gamer Players
Online Skill Gaming Gross Gaming Yield for Major Markets, 2009-14 ($000s)
The Global Business of Skill Gaming examines the main issues surrounding the growing skill gaming industry including game and market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of skill gaming companies, regulatory issues and demographics of players.
As well as including forecasts up to 2014 by major global skill gaming market, the report provides case studies of the major skill gaming companies and analyses them to determine their business models and revenue streams as well as who the winners and losers will be. It contains nearly 400 pages of text, tables and figures.
The Global Business of Skill Gaming is aimed at professionals within the sports and gaming industries such as technology companies, bookmakers, games producers, affiliates, broadcasters, telecoms companies, lawyers, consultants and investors, as well as at sports properties that might be considering sponsorship from a skill gaming company.
- GameAccount
- Greentube
- Jadestone
- King.com
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