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The Global Business of Online Casino - Outlook, Forecasts and Analysis
IGamingBusiness, July 2010, Pages: 518
Introduction
Online casinos were among the first online gaming sites to appear on the internet when they launched in the mid-1990s thanks to the pioneering efforts of software companies such as Microgaming and CryptoLogic (see Case Studies, Chapter 11). Online poker followed in 1998 and by 2004 the online gaming market was estimated as having revenues of approximately $8bn.
During the course of the past decade, the online casino market has grown out of all recognition, maintaining its position as the leading online gaming genre. At the time of writing, there were 774 online casinos listed by Casino City Online (a site that tracks gaming sites), comprising 33% of the market for online games in terms of numbers of sites, compared with 34% two years previously. Poker makes up 22% of the market (28%: 2008) followed by sportsbooks at 18% (18%: 2008) and bingo at 16% (14%: 2008).
Each online casino operator is looking to participate in a sector becoming more socially acceptable, benefiting from a liberalised regulatory structure in some markets, and enjoying very substantial growth across many key demographics including those that have been hard to reach through other types of gaming or betting such as women.
Over recent years, the online casino companies have embraced the capabilities of the internet, whether in terms of techniques for attracting new players, developing highly liquid playing networks, or delivering ever more feature-rich games and enhanced player experience.
About The Report
This report examines the main issues surrounding the growing online casino industry including game and market overviews; areas of opportunity; factors affecting growth in the industry; marketing strategies of online casino companies, regulatory issues and demographics of players.
It provides case studies of the major online casino software companies and operators analyses them to determine their business models and revenue streams as well as who the winners and losers will be.
Who should buy this report?
The report is aimed at professionals within the iGaming industry such as online operators, affiliates, technology companies, payment providers, software companies, jurisdictions, land based operators, bookmakers, lawyers, consultants and investors, as well as at sports properties that might be considering sponsorship from a skill gaming operator.
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