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What Business Development Executives Need to Know Before Signing or Negotiating their Next Licensing Agreement
ExecSense, March 2011, Minutes: 60
What Business Development Executives Need to Know Before Signing or Negotiating their Next Licensing Agreement is a time-efficient way to get the most up to date information on key terms that need to be updated and included in your company’s licensing agreements this year, and negotiation strategies to use with prospective licensors or licensees. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn how to implement these valuable negotiation and structuring techniques, and how your licensing agreements for 2011 should incorporate the most important legal developments and financial trends from the past year.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert on drafting and negotiating licensing agreements, Adron Beene (Attorney at Law), and focuses on:
- Everything you need to know in 60 minutes before structuring and negotiating a licensing agreement on behalf of your company this year
- A line-by-line look at an updated licensing agreement, highlighting terms that are most negotiable right now, and specific wording examples of provisions that you want to ask for (e.g. subject matter of the license, confidentiality provision, scope of the right being licensed, whether the license is exclusive, sole or non-exclusive, and the geographic territory for which the license is granted, right to use and sub-license improvements developed by the licensee, technical assistance, term of the license, financial compensation/royalties, representations and warranties, licensor and licensee obligations, dispute resolution, expiration and termination, etc.)
- Specific negotiation strategies for getting better terms from licensors or licensees in the current economy, including tips for preparing for all phases of the negotiation, valuation tips, and how to reach an agreement that satisfies both parties
- The 10 questions most asked by business development executives with respect to licensing agreements, how to avoid any pitfalls in the negotiation process, and what is being drafted differently than in the past
- Case studies of five licensing agreements recently drafted and negotiated by top business development executives, the roles and motivations of each party, how and why they structured each deal, and important lessons learned
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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