Connected Car Research Package
SupplierBusiness, January 2011
This package contains the Connected Car Report - Europe & North American Editions plus the CES 2011 Briefing
Connected Car Report - European Edition Desciption
This new report includes a detailed industry overview examining market drivers and barriers, connected vehicle applications, technology penetration trends and eCall.
Also included is a review of key OEM implementations for Audi, BMW, Fiat, Ford, Kia, Mercedes-Benz, PSA Peugeot Citroën, Nissan, Renault, Volkswagen and Volvo.
Furthermore the report features interviews with top-level executives from WirelessCar, Hughes Telematics, Airbiquity and ATX Europe.
Background to this Research
The key market drivers of the Connected Car in Europe are the Smartphone and European eCall, however the latter also represents a potential threat for some stakeholders. And in many ways, the idea of services being delivered via Smartphones is somewhat at odds with the concept of an embedded eCall black box, presenting new difficulties to OEMs.
Mandatory pan-European eCall is being considered by the European Commission, and this alone could require ALL new vehicles (c. 13 million units per annum) to have a device fitted that will need to contain a GSM module and a GPS or Galileo chip set plus all the ancillary equipment associated with such a 'black box'. There will be a move towards more and more in-vehicle integration and this will drive the value of this market to a multi billion Euro level.
Connected Car Report - North American Edition Description
The Connected Car Report - North American Edition provides a detailed study of the industry including market drivers and barriers, Business Models - Selling Telematics in the showroom, Deriving Value from the Telematics Value Chain and Connected Car Deployment Timelines.
The report also considers the Connected Car versus the Connected Driver, The New Value Chain - Automotive Apps Store, and technology penetration trends, in particular embedded Telematics solutions, tethered connectivity solutions, remote terminal solutions and the remote skin approach.
The report also features a review of key OEM implementations by Audi, BMW, Chrysler, Ford, General Motors, Mercedes-Benz, Toyota / Lexus and Volkswagen.
Background to this Research
Although there are exceptions, many OEM’s have struggled with the fundamental business model for Telematics. For the OEM’s that can get it right, Telematics enables a high-quality on-going discourse with customers as they experience the OEM’s product, in contrast with the previous model where the customer was engaged every other year as they entered the showroom. Conversely, a bad service experience from a branded Telematics offering has the possibility of introducing new forms of customer dissatisfaction and frustration, with a knock on impact to brand perception that might reduce propensity to re-purchase. In the US market, GM remains the only major OEM with significant deployed volume, with other OEMs such as BMW and Mercedes still some considerable way behind in terms of penetration.
The key market driver currently for Connected Car is the advent of the Smartphone and its growing popularity. In contrast with earlier Telematics times, 99% of car owners already have cellphones. 22% have smartphones and this is forecasted to rise to over 50% in North America by 2013. The introduction of the iPhone and the App Store have resulted in increased familiarity with the concept of service models and represents a fundamental shift in the way that some telematics services can be delivered. Customers arriving at the car often have better applications in their pockets than their brand new car was designed with. This has a major impact on the original Telematics business model where the consumer was obliged to purchase all services and airtime through the TSP or the OEM.
Automotive at Consumer Electronics Show 2011 Description
The annual Consumer Electronics Show took place in Las Vegas in January. With 2700 exhibitors and 130,000 vistors, the show presented many new technologies and products in a year which could see global consumer electronics sales rising 10% to top US$1 trillion.
This report summarises the key automotive trends at the show, including interviews with key product development heads at Ford, BMW, GM, Mercedes-Benz. We asked them about their current connected car projects and where they see the future technologies being applied in an automotive setting. The report also looks at all the automotive announcements from the show and summarises the key developments in the sector.
In addition the report starts out with a look at the Connected Car market and the oppotunities that are there for suppliers. These include an overview of the current marketplace, a look at key areas of development, the trends likely to take hold in 2011, a look at the issues and challenges in the industry and recommendations for suppliers.
Connected Car Report - European Edition Contents
Executive Summary
Introduction
Connected Car versus Connected Driver
Industry Overview and Connected Car Deployment
European Emergency Call
1. The ERTICO EC project
2. Currently deployed OEM eCall solutions:
European eCall Conclusions
Deriving Value from the Telematics Eco-System
Business Models – Selling Telematics in the Showroom
Market Drivers
Market Barriers
Technology Penetration Trends
Smartphone
Electric Vehicles
Connected vehicle applications
1. Embedded Telematics Solutions
2. Tethered Connectivity Solutions
3. Remote Terminal Solutions
4. Remote Skin Approach
The New Value Chain - Automotive Apps Store
Review of Key OEM Implementations
Audi
BMW
BMW’s Advanced Emergency Call
BMW ConnectedDrive Services
BMW Remote Services
Next Generation Telematics Protocol
BMW Application Store
Connected Mini
BMW Electric Vehicles and Connected Drive
Fiat
Ford
Kia
Mercedes-Benz
Mercedes mBrace
Smart Drive
PSA Peugeot Citroën
PSA E-Call Solution
New RT4 Telematics System
Peugeot Mobile Services
Active Fleet Data
Nissan
Renault
Renault Fleet Telematics
Renault iCare
Future Telematics Development at Renault
Volkswagen
Volvo Cars
Telematics Perspectives:
Interviews with Telematics Service Providers
Martin Rosell – Managing Director WirelessCar
Michael Sena - VP Business Development, Hughes Telematics
David Jumpa - Senior Vice President, Airbiquity
Arnaud de Meulemeester – ATX Europe
TABLES
Table 1: Levels of OEM participation in services value chain
Table 2: Factors driving the telematics market
Table 3: Barriers impeding the telematics market
Table 4: BMW Assist Features available in Europe
Table 5: Components of Next Generation Telematics Protocol (NGTP)
Table 6: Features Available in MyFord Touch
FIGURES
Figure 1: Telematics market projections (Source: iSuppli 2010)
Figure 2: Showing how the EU eCall would work
Figure 3: ERTICO approach to eCall
Figure 4: Current eCall implementation using Telematics Service Provider
Figure 5: Showing how PSA eCall approach works
Figure 6: Showing how Pan-European eCall approach would work (PSA)
Figure 7: Generic connected vehicle application groups
Figure 8: Enhancing embedded solutions by bringing in offboard functionality
Figure 9: Augmenting Mercedes Head Unit with Smartphone apps – cradle solution
Figure 10: Nokia Terminal Mode - integrated with Continental controls and displays
Figure 11: Range of options for delivering apps to the car
Figure 12: Range of typical automotive apps
Figure 13: Audi pop-up screen showing Google Earth
Figure 14: Audi A8 centre console, showing ancillary display between the two dials
Figure 15: Audi screen showing link to online and special destinations
Figure 16: Audi screen showing Google view of Munich city centre
Figure 17: Nav system birds-eye view showing traffic and speed limitsplus Google logo
Figure 18: Audi display showing presentation of business search info from Google
Figure 19: Destinations can be pushed from desktop to car
Figure 20: Google Earth – 3D view
Figure 21: Destination entry using Google Earth
Figure 22: Audi gesture recognition, as part of destination entry
Figure 23: Central console, with touch pad and controls
Figure 24: Harman-Becker touch pad control for Audi A8 in operation
Figure 25: Activation of E-Call in BMW 5 series
Figure 26: BMW My Info Screenshots, showing GoogleMaps and “Send to Car” function
Figure 27: BMW Roadside Assistance showing location
Figure 28: NGTP architecture
Figure 29: Social networking in BMW’s ConnectedDrive
Figure 30: Web content in BMW’s ConnectedDrive
Figure 31: BMW’s Connected Mini cluster showing Web radio
Figure 32: BMW’s iPhone docking solution
Figure 33: BMW’s Connected Mini cluster showing iPod Out feature
Figure 34: Blue&Me - connection of MP3 player in USB slot
Figure 35: Blue&Me - connection kit for iPod/iPhone
Figure 36: Blue&Me initiation switch on steering wheel – note the Microsoft logo
Figure 37: Blue&Me switch array, in vehicle headliner, showing SOS call and Concierge service
Figure 38: Blue&Me MAP Navigation display, integrated into instrument cluster
Figure 39: Blue&Me ecoDrive – screen shot showing CO2 emissions from downloaded journey
Figure 40: Blue&Me TomTom integrated screen
Figure 41: Ford SYNC in-vehicle display, showing integration of onboard and integrated controls
Figure 42: MyFord Touch dual screens in the cluster
Figure 43: MyFord Touch – steering wheel controls
Figure 44: MyFord Touch – appearing as a network via the iPhone menu
Figure 45: US Implementation of Kia UVO
Figure 46: Kia UVO showing phone system interface
Figure 47: Mercedes Tele-aid controls, above rear view mirror
Figure 48: Mercedes vision of the next MyCOMAND internet services
Figure 49: Implementation of Mercedes’ mbrace on Blackberry and iPhone
Figure 50: Mercedes implementation of SmartDrive in the ForTwo hatch
Figure 51: PSA Peugeot Citroen Telematics Deployment since 2002
Figure 52: PSA’s TSP based E-Call solution
Figure 53: PSA 3rd generation Telematics unit
Figure 54: E-Call activation controls in Peugeot and Citroen brands, located near the rear view mirror
Figure 55: Peugeot central console showing RT4
Figure 56: RT4 control panel
Figure 57: Main RT4 control screen
Figure 58: Birds-eye navigation view
Figure 59: Showing an E-Call in process, with GPS position shown on screen
Figure 60: Nissan Car Wings schematic
Figure 61: Head-unit in Nissan LEAF showing the CARWINGS menu item
Figure 62: Nissan LEAF Smartphone app showing battery charging status
Figure 63: Nissan LEAF telematics advertisement
Figure 64: TomTom Clio
Figure 65: TomTom implementation in Renault Clio
Figure 66: TomTom screen and HMI in the Kangoo
Figure 67: Volkswagen and Nokia’s demonstration of Terminal Mode
Figure 68: Volvo OnCall European coverage
Connected Car Report - North American Edition Contents
Executive Summary
Introduction
Connected Car versus Connected Driver
Deriving Value from the Telematics Value Chain
Business Models - Selling Telematics in the showroom
Market Drivers & Barriers
Connected Car Deployment Timelines
Technology Penetration Trends
1. Embedded Telematics Solutions
2. Tethered Connectivity Solutions
3. Remote Terminal Solutions
4. Remote Skin Approach
The New Value Chain - Automotive Apps Store
Review of Key OEM Implementations
Audi
BMW
- BMW's Advanced Emergency Call
- Next Generation Telematics Protocol
- BMW Application Store
- Connected Mini
Chrysler
- UConnect
- Applications
- Ford
- MyFord Touch
- MyFord Touch Navigation Services
- SYNC In-Car WiFi
General Motors
- Stolen Vehicle Tracking
- Stolen Vehicle Slowdown
- Destination Download and eNav
- Turn-by-Turn Navigation
- Technology Obsolescence and Network Evolution
- OnStar and Electric Vehicles
Mercedes-Benz
- ATX and MBUSA
- Smart Drive
Toyota / Lexus
- Safety Connect Overview
- Lexus Enform Overview
Volkswagen
- Safe & Sound Plan
- Directions and Connections Plan
- Luxury and Leisure Plan
- VW's App My Ride
Company Profiles
- Airbiquity
- Cross Country Automotive
- Harman International
- Hughes Telematics
- INRIX
- Meta System Group S.p.A
- Microsoft
- Nokia
- OnStar
- Peiker acustic
- Qualcomm
- Sierra Wireless
- Visteon
Table of Figures
Figure 1: Connected Vehicle Market Share - US & Canada
Figure 2: Connected Vehicles - US & Canada car parc
Figure 3: Connected vehicle market share by OEM
Figure 4: Generic connected vehicle application groups
Figure 5: Enhancing embedded solutions by bringing in offboard functionality
Figure 6: Augmenting Mercedes Head Unit with smartphone apps - cradle solution
Figure 7: Nokia Terminal Mode - integrated with Continental controls and displays
Figure 8: Range of options for delivering apps to the car
Figure 9: Range of typical automotive apps
Figure 11: Audi screen showing link to online and special destinations, including Google branding in bottom right corner
Figure 10: Audi pop-up screen showing Google Earth
Figure 13: Audi display showing presentation of business search info from Google
Figure 14: Destinations can be pushed from desktop to car
Figure 15: Google Earth - 3D view
Figure 16: Harman-Becker touch pad control for Audi A8
Figure 17: Audi A8 centre console, showing ancillary display between the two dials
Figure 18: Activation of E-Call in BMW 5 series
Figure 19: BMW My Info Screenshots, showing GoogleMaps and 'Send to Car' function
Figure 20: BMW Roadside Assistance showing location
Figure 21: NGTP architecture
Figure 22: Social networking in BMW's ConnectedDrive
Figure 23: Web content in BMW's ConnectedDrive
Figure 24: BMW's Connected Mini cluster showing Web radio
Figure 25: Ford SYNC in-vehicle display, showing integration of on©\board and integrated controls
Figure 26: MyFord Touch dual screens in the cluster
Figure 27: MyFord Touch - steering wheel controls
Figure 28: MyFord Touch centre stack with 8-inch touch-screen and capacitive switches
Figure 29: Eight-inch LCD centre stack screen showing four-corner layout
Figure 30: Turn-by-turn navigation in MyFord Touch right-side 4.2-inch instrument panel display
Figure 31: MyFord Touch SD card navigation map display
Figure 32: MyFord Touch POI display
Figure 33: Ford Sync Key Application, plus basic navigation icons
Figure 34: Ford SYNC web page for Application Developer Network
Figure 35: OnStar three button control panel in the bottom of the mirror
Figure 36: GM display showing that the Vehicle Slowdown function has been applied
Figure 37: GM head-unit display showing destination available for download
Figure 38: Mercedes Tele-aid controls, above rear view mirror
Figure 39: Cycle of content from off-board to on-board to off-board again (Mercedes, 2010) .
Figure 40: Mercedes vision of the next MyCOMAND internet services
Figure 41: Implementation of Mercedes' mbrace on Blackberry and iPhone
Figure 42: Mercedes mbrace service categories and packages
Figure 43: ATX downloadable apps, targeted at Mercedes drivers
Figure 44: Mercedes implementation of SmartDrive in the ForTwo hatch
Figure 45: Overhead module of Prius with Safety Connect emergency assistance button
Figure 46: Lexus Safety Connect implementation
Figure 47: Selecting eDestinations using the Lexus Enform service
Figure 48: Screenshots of Lexus Enform, showing weather, and access to XM content
Figure 49: VW's in-vehicle implementation of Volkswagen Telematics by OnStar
Figure 50: Autonet mobile implementation in VW Routan
List of Tables
Table 1: Levels of OEM participation in services value chain
Table 2: OEM and customer requirements for telematics
Table 3: Factors driving the telematics market
Table 4: Barriers impeding the telematics market
Table 5: Growing pace of technology penetration
Table 6: BMW Safety Plan Available in North America
Table 7: BMW Convenience Plan Available in North America
Table 8: Features Available in MyFord Touch
Table 9: OnStar standard services
Table 10: Toyota / Lexus Safety Connect service descriptions
Table 11: Lexus Enform convenience services
Table 12: VW's Safe and Sound plan service descriptions
Table 13: VW's Directions and Connections plan service descriptions
Table 14: VW's Luxury and Leisure plan service descriptions
Automotive at Consumer Electronics Show 2011 Contents
Consumer Electronics Show Round Up
Consumer Electronics - Sales And Trends In 2011
- Trends to watch in 2011
- Intelligent control
- Sensors and Miniaturisation
- Software applications enhancing hardware
Supplier Opportunities in the Connected Car Sector
- What is the connected car?
- Market projections
- What s happening in the industry?
- Industry trends to watch 2011-12
- Key areas for innovation
Supplier Announcements
- Clarion Introduces Two Premium Navigation Units
- NVIDIA Announces Automotive Partners in Audi, BMW and Tesla Motors
- Pioneer Add Social Networking and Internet Radio to In-Car Products
- Visteon & 3M Show 2015 Concept Car
- Zenrin introduce 3D Navigation
OnStar Anywhere Expands Beyond General Motors:
Questions & Answers: Richard Martinek, Director of Retail Marketing and Sales, OnStar
AppLink Launched for Fiesta
- iPhone Joins the SYNC Family
- SYNC Destinations App - 'On the Go Navigation'
Ford launches Focus Electric... and lots of technology to go with it
- MyFord Touch for Ford Electric
- Value Charging - by Microsoft
- Charging Station Installation and Support
- MyFord Mobile - Remote control
- Editorial
Questions & Answers - Doug Van Dagens; Global Director, Connected Services Solutions Organization, Ford
Mini Connected
- MINI Connected PlugIn.
- Questions and Answers - Stephan Durach; BMW s Head of Group Technology, Palo Alto
GM s EN-V Concept: Future Urban Mobility
- Questions & Answers - Dr Chris Borroni - Bird; Director for Advanced Vehicle Concepts, General
- Motors
Questions & Answers - Sascha Simon, Manager, Advanced Product Planning, Mercedes-Benz USA
- Airbiquity
- Audi
- BMW
- Citroën
- Cross Country Automotive
- Fiat
- Ford
- Harman International
- Hughes Telematics
- INRIX
- Mercedes
- Mercedes
- Meta System Group S.p.A
- Microsoft
- Mini
- Nissan
- Nokia
- OnStar
- PSA
- Peiker acustic
- Peugeot
- Qualcomm
- Renault
- Sierra Wireless
- Visteon
- Volkswagen
- Volvo
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