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World Secure Digital Memory Cards Market
Frost & Sullivan, March 2011, Pages: 65
The SD memory card format is currently the most accepted form factor for flash storage cards when it comes to removable and portable memory cards of small size. Today's SD memory cards address the needs of highly demanding end-users devices. The SD memory cards market is fragmented and includes SD Standard and MicroSD. The main market for SD cards is the imaging market for digital cameras. The MicroSD format is the most used format in the mobile devices market, and it is driven mainly by smart phones. Overall, the SD cards market is still increasing as the digital camera and mobile phones markets are still growing. End users are looking for SD memory cards of higher capacity at lower prices.
This Frost & Sullivan research service titled World Secure Digital Memory Cards Market analyzes the total world secure digital (SD) memory cards market, with a focus on the key trends and future growth. The study provides a detailed analysis of the North American, European and Asia Pacific regions. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: SD Standard, MicroSD.
Market Overview
Demand for Smartphones and Digital Cameras Drives the World Secure Digital Memory Cards Market
The increasing popularity of smartphones and digital cameras coupled with their declining prices have encouraged the growth of the total secure digital (SD) memory cards market in 2010. Around 270 million smartphones were shipped in 2010, a 56 percent rise from the 173 million units in 2009. This has raised the number of mobile handsets that contain Micro SD slots. Shipments of mobile devices with embedded Micro SD slots are expected to increase to 1093 million units in 2013, from 645 million in 2009 at a rate of 59 percent. The development of video applications and smartphones has resulted in the evolution of the existing SD memory cards that support higher-performance devices. “The mobile market is still developing and has a lot of room for SD memory cards' growth,” notes the analyst of this research service. “The increasing shipments of smartphones that contain Micro SD slots are expected to generate high demand for SD memory cards in the next three years.” With half of all mobile users likely to upgrade and replace the low-capacity memory cards in their devices, the market is all set for growth.
Although a large number of SD cards are presently available in the market, many manufacturers offer similar products in terms of performance and storage capacity. This makes it quite difficult for customers to differentiate competing product prices and represents a major challenge for SD memory cards' manufacturers. While the writing and speed capacity of SD memory cards continue to be key purchase criteria, customers are looking for an innovative and customized line of SD memory products that integrate with highly demanding end-user devices at competitive prices.
SD cards manufacturers are looking into new memory technologies, such as X3 technology, for the development of an innovative line of SD memory products at competitive prices. X3 technology allows for more bits per cell and improves gigabytes storage capacity at lower costs without requiring any additional capital investment or augmenting process complexity. “In a market where cost effectiveness always ranks high, the price of SD memory cards has been reducing by a rate of 30 percent every year,” observes the analyst. “Therefore, several leading companies have a strong execution in X3 technology.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- SD Standard
- MicroSD
- Technologies
The following technologies are covered in this research:
- SD: up to 3 GB
- SDHC: 4-31 GB
- SDXC: 32-2TB
- Micro SD: Up to 3 GB
- Micro SDHC: 4-32 GB
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