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The Shorty Report
Sawhorse Research, April 2009, Pages: 160
How top companies are using Twitter for business: Building community and brand - Publishing - Customer service - Product feedback - Direct sales - Crisis management - Internal company communications
Whether your company's already on Twitter or just getting starting, you need to read the Shorty Report. You'll learn:
- How to use Twitter for business: marketing, publishing, customer service, communication, and crisis management.
- What works, what doesn't, and pitfalls to avoid.
- Who in your company should be Twittering? About what? How often?
- How businesses are measuring their success and gathering metrics on Twitter.
- How to monitor what's being said about your brand and what to do about it.
- Customers expect companies to communicate on Twitter with a human voice. Learn how to find your company's voice, engage the Twitter community, and improve customer service.
- Methods for professional networking and personal branding on Twitter.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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