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Asia Pacific Enterprise Telephony Market Q3 2009
Frost & Sullivan, Dec 2010, Pages: 161
Asia pacific enterprise telephony market Q3 2009 study offers an analysis of the regions enterprise telephony market for Q3 2009. It analyses the market trends, vendor market performance, the vertical and horizontal market splits, go-to-market strategies and major public customer wins. The enterprise telephony market is segmented into PBX, KTS, WPBX and the IP-PBX markets. This research is based on Frost & Sullivan's proprietary T.E.A.M. methodology, ensures that clients have complete '360 Degree Perspective' from which to drive decision-making. Technical, Econometric, Application, and Market information ensures that clients have a comprehensive view of industries, markets and technology
Research Overview
This Frost & Sullivan research service titled Asia Pacific Enterprise Telephony Market Q3 2009 provides an analysis of the region's enterprise telephony market for Q3 2009. It also analyzes the market trends, vendor market performance, vertical and horizontal market splits, go-to-market strategies, and major public customer wins for 14 countries across the Asia Pacific region. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: Internet Protocol (IP) Private branch exchange (PBX)/IP telephony systems, PBX, Key telephone system (KTS), and Wireless private branch exchange (WPBX).
Market Overview
Analysis of the Asia Pacific Enterprise Telephony Market Finds the Demand Increasing in Various Sectors
The enterprise telephony vendors in the Asia Pacific region managed to withstand the global financial crisis, despite facing challenges such as uncertainty in making decisions, long sales cycles, and budget constraints. The ability of high-end videoconferencing solutions to act as substitutes for face-to-face meeting is helping companies to cut traveling budget and improve productivity of employees, fuelling the demand for enterprise telephony. To speed up the adoption of IP telephony system from prospective buyers, vendors are creating return on investment (ROI) documents and collateral and marketing messages that highlight the faster ROI as well as introducing financial schemes. Demand from the government, education, and healthcare sectors is also helping to drive the market. With customers starting to seek unified communications (UC) solutions, especially video and Web conferencing, the market is set to meet the demand.
To increase the demand further, it is imperative to address the challenge of budget constraints and create product bundles that appeal to the larger section of customers of time division multiplexing (TDM) systems, especially medium-sized businesses. “Low availability of in-house resources to manage IP telephony and UC products is a major constraint for clients,” observes the analyst. “This issue has to be addressed by offering free or low budget training and proactively offering solutions over the managed and hosted environment.”
Competition and the resulting price erosion on telephony equipment have led to shrinking margins for telephony vendors and channel partners. Overall, the average line pricing has gone down by 10-20 percent owing to the high level of discount offered by market participants. To sustain the growth in the market and meet the rising competition, tier-two vendors have to move from selling just box solutions to selling convergence solutions, providing UC solutions based on user needs. “Investment in channel training and development of strong market collaterals that clearly illustrate quick ROI has become the norm to successfully sell IP telephony solution,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Unified communications
- IP phones
- Softphones
- Technologies
The following technologies are covered in this research:
For IP-PBX/IP Telephony Systems
- IP Phones
- IP Ext/ports
- IP licenses
- Softphones
For PBX
- Digital phones
- Digital and analog Ext/ports
For KTS
- Digital phones
- Digital and analog Ext/ports
For WPBX
- DECT phones
- Wi-Fi phones
- Access points
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