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Kickstarting the Mass Market for Advanced Driver Assistance Systems (ADAS) - A Review of the Key Market Drivers
SBD, Feb 2011, Pages: 42
Strong growth predicted for ADAS systems over the next five years...
In this latest strategic look at ADAS, SBD assesses the potential impacts of factors like government legislation and insurance industry testing on the implementation and uptake of active safety systems. In addition, this research investigates some of the barriers to deployment that are holding the ADAS market back, including system pricing and technology obstacles. The report contains specific recommendations for the automotive, insurance, investment and government related industries that wish to understand how they can benefit most from the growing importance and sales of ADAS technologies.
Also available!!
Exclusive comparison database of all ADAS systems in Europe and the USA
This report will enable you to:
- Understand the growing importance of ADAS in new car rating processes like Euro NCAP and NHTSA
- Respond to evolving European legislation mandating ADAS
- Develop product strategies that reduce system price and avoid the high repair costs of ADAS sensors
- Learn about and participate in the promotional activities created to increase consumer awareness and acceptance of ADAS systems
Product samples
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