-
Hard Copy
-
Electronic (PDF)
-
Site License
-
Enterprisewide
Mobile Internet - Report
IDATE, January 2011, Pages: 120
Shifting from access to services and contents
Mobile Internet is here and geared for growth. For 2015 the worldwide penetration rate of Mobile Internet will reach 37% - or 2.67 billion users - generating access revenues of 161 billion EUR. This report provides detailed information about market's structure, data & forecasts 2008-2015, player profiles and strategies. It also spotlights the current and upcoming trends and the different kinds of mobile Internet usages.
Key questions
- What are the key figures in the main Western, North American and East Asian markets for mobile Internet?
- Will connected devices, such as tablets, have a disruptive impact in the next five years? What is their value compared to smartphones?
- What are the local trends? Which country or zone is particularly strong in the mobile Internet market?
- Which players are battling in the mobile Internet market, and what are their different stakes and strategies?
- What are the operators required to do over the next five years to maintain their growth?
Geographical scope:
Zones
- Asia-Pacific
- Europe (27 countries)
- North America
- World
Countries
- France
- Germany
- Italy
- Japan
- South Korea
- Spain
- UK
- USA
Data:
Market Volume
- Number of mobile subscriptions
- Number of 3G subscriptions
- Share of 3G subscriptions
- Shipment of mobile phones
- Shipment of smartphones
- Share of smartphones in shipments
- Shipments of external mobile broadband modems
- Shipments of embedded mobile broadband modules
- Number of mobile Internet users
- Mobile Internet penetration
Market Value
- Mobile revenues (voice and data)
- Mobile data revenues
- Mobile Internet access revenues
- Share of mobile Internet access revenues over mobile data revenues
- Share of mobile Internet access revenues over total mobile revenues
- Mobile Internet advertising revenues
- Mobile apps revenues (only by zone)
- Total mobile Internet service revenue (only by zone)
1. Executive Summary
1.1. Mobile Internet: ready, steady, grow
1.2. A firm market for mobile connectivity devices, with continued high value
1.3. Many players, many stakes
1.4. To turn investments into profits, operators need to overcome long-term threats
2. Methodology
3. Market structure and key factors
3.1. Market segmentation
3.1.1. Segmentation with respect to fixed services
3.1.2. Segmentation by type of services
3.1.3. Segmentation by means of surfing the (mobile) Internet
3.1.4. Segmentation by type of device
3.2. Trends on the mobile Internet
3.2.1. Mobile application stores
3.2.2. Mobile payment services
3.2.3. Tablets and MiFi; new forms of mobile connectivity devices
3.2.4. Mobile VoIP
3.2.5. Off-loading mobile Internet traffic
3.3. Current market estimates
3.3.1. Shipments of smartphones
3.3.2. Shipments of mobile connectivity devices
3.3.3. Mobile Internet penetration
3.3.4. Mobile Internet access revenues
3.3.5. Mobile Internet advertising revenues
3.3.6. Mobile apps revenues
3.4. Key drivers
3.4.1. Key Technologies
3.4.2. Traffic Management and Net Neutrality
3.4.3. Various data plans, from unlimited to device-specific
4. Major trends in mobile Internet usage
4.1.1. Overview of mobile behaviour
4.1.2. Most popular mobile Internet activities
4.1.3. Mobile Internet access method: browsing vs applications
4.1.4. Smartphones driving up multimedia usage
5. Market structure and player strategies
5.1. Industry structure and value chain
5.2. Competition structure and strategies
5.2.1. Device vendors
5.2.2. Profiles
5.2.3. Internet giants
5.2.4. Profiles
5.2.5. Mobile telcos
5.2.6. Profiles
5.3. Strategic analysis
6. Markets and forecasts
6.1. Market development factors
6.1.1. Mobile assets
6.1.2. Analysis of growth drivers
6.1.3. Forecast hypotheses
6.2. Market forecasts
6.2.1. Shipments of smartphones
6.2.2. Shipments of mobile connectivity devices
6.2.3. Mobile Internet penetration
6.2.4. Mobile Internet access revenues
6.2.5. Mobile Internet advertising revenues
6.2.6. Mobile apps revenues
List of Tables
Table 1: Trends with mobile Internet services compared to fixed services
Table 2: Type of services
Table 3: The four ways to surf the mobile Web
Table 4: Comparison of differing mobile connected devices
Table 5: Application storefronts segmentation
Table 6: Detailed examples of handset manufacturer / Internet giant application storefronts
Table 7: Detailed examples of Mobile Network Operator application storefronts
Table 8: Worldwide mobile traffic
Table 9: Penetration of 3G handsets, 2009 and 2014
Table 10: LTE data rates
Table 11: Average selling price of mobile phones
Table 12: Traffic management by MNOs in the UK
Table 13: Consultations and regulation status regarding traffic management
Table 14: Monthly plans for smartphones; UK, France, USA and Japan
Table 15: Monthly plans for the iPad in UK, France and USA
Table 16: Monthly plans dongles; UK, France and USA
Table 17: Monthly data tariffs with netbooks/laptops; UK, France and USA
Table 18: Rate plan for MiFi at 3 UK
Table 19: Prohibited services by operators, country comparison
Table 20: Mobile behaviour comparison between Japan, US and EU5, June 2010
Table 21: Advertising agencies purchased by Storefronts
List of Figures
Figure 1: Type of services
Figure 2: Launch timeline of Mobile Network Operator application storefronts
Figure 3: Amazon checkout on mobile
Figure 4: Different types of payment over the mobile
Figure 5: Examples of PC data cards
Figure 6: Examples of USB modems
Figure 7: MiFi architecture: example of MiFi 2200 on the Verizon mobile network
Figure 8: Example of module embedded netbook offer from operators
Figure 9: The Apple iPad and Samsung Galaxy Tab
Figure 10: Comparison of price competitiveness between mobile VoIP and MNO plans
Figure 11: Example of WiFi off-load solution
Figure 12: Places of use of broadband in UK
Figure 13: Share of smartphones in mobile shipments, 2008 - 2010
Figure 14: Shipment and breakdown of mobile connectivity devices for the countries of EU5, 2008-2010
Figure 15: Shipment and breakdown of mobile connectivity devices for USA, Japan, South Korea, EU27 and worldwide, 2008-2010
Figure 16: Mobile Internet penetration, 2008-2010
Figure 17: Mobile Internet access revenues for the countries of EU5, 2008-2010
Figure 18: Mobile Internet access revenues USA, Japan, South Korea, EU27 and worldwide, 2008-2010
Figure 19: Mobile Internet advertising revenues for the EU5 countries, 2008-2010
Figure 20: Mobile Internet advertising revenues for USA, Japan, South Korea, EU27 and worldwide, 2008- 2010
Figure 21: Mobile apps revenues by zone, 2008-2010
Figure 22: Major operator LTE commercial deployment schedule
Figure 23: Global LTE adoption forecasts (2012 & 2015),
Figure 24: Global mobile handsets market shares (millions)
Figure 25: Customer survey on dissatisfaction at accessing mobile Internet
Figure 26: Software layers in mobile phones
Figure 27: Smartphone OS market shares
Figure 28: Two-staged unlimited data tariff (NTT DOCOMO, Japan
Figure 29: Country comparison of cost per GB within monthly tariff
Figure 30: Country comparison of cost per GB within monthly tariff
Figure 31: Country comparison of cost per GB within monthly tariff
Figure 32: Country comparison of cost per GB within monthly tariff
Figure 33: Price per GB comparison between devices, UK
Figure 34: Comparing previous and new AT&T smartphone data tariffs
Figure 35: Estimated pattern of mobile data usage on O2UK network
Figure 36: Daily and weekly tariff for mobile broadband from T-Mobile UK
Figure 37: Orangemobile data offering with Happy Hour
Figure 38: Time-based USB dongle data tariff offered by TIM (Italy)
Figure 39: Volume and speed-based pricing by TeliaSonera
Figure 40: Mobile broadband plus from Vodafone UK
Figure 41: Top mobile Internet activities for the US, three month average ending March 2010
Figure 42: Top mobile Internet activities for EU5, three month average ending March 2010
Figure 43: Browser vs application for mobile Internet access, US, April 2010
Figure 44: Browser vs application for mobile Internet access, UK, April 2010
Figure 45: Comparison of multimedia service penetration between feature phone and smartphone, US, April 2010
Figure 46: Smartphone OS market shares
Figure 47: Value chain and positioning of major players
Figure 48: App Distribution Business Model
Figure 49: Orange multimedia
Figure 50: Vodafone 360
Figure 51: Mobile broadband Plus from Vodafone UK
Figure 52: Volume and speed-based pricing by TeliaSonera
Figure 53: Share of smartphones in mobile shipments, 2011-2015 forecast
Figure 54: Shipment and breakdown of mobile connectivity devices for the countries of EU5, 2011-2015 forecasts
Figure 55: Shipment and breakdown of mobile connectivity devices for USA, Japan, South Korea, 2011- 2015 forecasts
Figure 56: Shipment and breakdown of mobile connectivity devices for EU27 and worldwide, 2011-2015 forecasts
Figure 57: Mobile Internet penetration, 2011-2015 forecasts
Figure 58: Mobile Internet access revenues for EU5 and South Korea, 2011-2015 forecasts
Figure 59: Mobile Internet access revenues USA, Japan, EU27, Asia-Pacific and worldwide, 2011-2015 forecasts
Figure 60: Mobile Internet advertising revenues for EU5 and South Korea, 2011-2015 forecasts
Figure 61: Mobile Internet advertising revenues for USA, Japan, EU27, Asia-Pacific and worldwide, 2011- 2015 forecasts
Figure 62: Mobile apps revenues by zone, 2011-2015
Handset players:
- Apple
- HP (Hewlett-Packard)
- HTC
- Nokia
- Samsung
- Research In Motion (RIM)
Internet Giants:
- Amazon
- Facebook
- Google
- Microsoft
- Yahoo!
Mobile telcos:
- NTT DoCoMo
- Orange
- T-Mobile
- Verizon
- Vodafone
Product Samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
All rights reserved. © Copyright 2013 Research and Markets WWW5
Terms and Conditions Privacy Policy Publishers Employment Opportunities Site Map Link to us Webmaster Affiliate Network
