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PRC Segment Update Program on the Canadian Market for Digital Signage Screens (LCD and Plasma) and Hotel Television Sets - Monthly Updates

Partner Research Corporation, May 2012


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'This monthly segment update quantifies the Canadian Market for Digital Signage and Display Products in Canada for the following categories:

1. Large Format Professional Displays (LCD)
a. Shipments
b. Revenues
2. Commercial Displays (LCD)
a. Shipments
b. Revenues
3. Plasma Commercial Display
a. Shipments
b. Revenues
4. Hotel Television Sets
a. Shipments
b. Revenues

Large Format Professional Display Segments Covered by Screen Size

Vendor market share and revenue are provided for multiple categories as defined by screen size. This list expands, as new widths or categories appear in the market. Currently, the report includes the following large format display categories:

LFD (Large Format Professional Display)
- 32 inch
- 37 inch
- 40 inch
- 42 inch
- 46 inch
- 50 inch
- 52 inch
- 57 inch
= 60 inch

Devices with dimensions below 32” are considered to be monitors and hence are covered within our Monitor Display Segment Update Program. While the choice of a dividing line between monitors and digital signage displays is somewhat arbitrary, it suits the needs our clients. On a custom basis, we could add some of the high-end monitor segments (e.g. 30”) to our digital signage report.

Commercial Display Segments Covered by Screen Size

Vendor market share and revenues are given for multiple categories as defined by screen size. This list expands, as new widths or categories appear in the market. Currently, the report includes the following large format display categories:

Commercial Display

- 32 inch
- 37 inch
- 40 inch
- 42 inch
- 46 inch
- 50 inch
- 52 inch
- 57 inch
= 60 inch

Plasma Display Segments Covered by Screen Size

Vendor market share and revenues are given for multiple categories as defined by screen size. This list expands, as new widths or categories appear in the market. Currently, the report includes the following plasma display categories:

Plasma
- 37 inch
- 42 inch
- 50 inch
- 55 inch
=60 inch

Hotel TV Segments Covered by Screen Size
Currently we produce charts on the following segments in the Hotel Television Market:

Hotel Television Sets
- 22'' Wide
- 26'' Wide
- 32'' Wide
- 37'' Wide
- 40'' Wide
= 42'' Wide

Plasma (one category for all widths)

Market Verticals- Large Format, Commercial and Plasma Digital Signage Displays
Partner Research segments the Digital Signage market by the following end-user Market segments:

- Market Verticals – Large Format,
- Commercial and Plasma
- Professional
- Hotel & Conference Centre
- Bar & Restaurant
- Government
- Retail
- Channels - Large Format, Commercial and Plasma Digital Signage Displays
- Partner Research segments the Digital Signage market by the following channels:
- Channels – Large Format, Commercial and Plasma
- Pro AV (Professional Audio Visual)
- Dealers
- End-User Direct
- Two Tier Distribution
- Other

Vendors Covered

New vendors are added as they appear in the Canadian market. At this point, Partner Research is tracking the following vendors of Digital Signage Displays and Hotel TVs:

- Large Format
- Professional
- Commercial Plasma Hotel TV
- Samsung LG Panasonic Samsung
- LG Sharp Samsung Philips
- NEC Display Other NEC Display LG
- Panasonic Sony Other
- Mitsubishi Other
- Sony
- Sharp
- Other

Definitions

Large Format Professional Displays. These are LCD products designed to remain on more than fourteen hours per day and come with a three year warranty. In most cases, they do not have TV Tuners.

Commercial Displays. These are LCD products designed to remain on less than fourteen hours per day and come with a two year warranty. In most cases they have TV Tuners.

Plasma Displays. This category includes all Plasma displays sold for professional or commercial purposes.

The Plasma Displays, in most cases, do not have TV Tuners.

Hotel Television Sets. This category includes products designated by the manufacturer as being Hotel Television Sets and sold through commercial channels.

All products with the Pro:Idiom processor are included. Products that can accommodate “pay-per-view” services through set-top boxes are also included, if sold to Hotel buying groups or hotel integrators. Consumer television sets sold through consumer channels are excluded.


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