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Biotech 2011-Life Sciences: Looking Back to See Ahead
Burrill & Company, April 2011, Pages: 370
Burrill & Company's 25th annual report on the biotech industry
Reinventing the Industry
Considered required reading by top executives in the life science industry, this book is an invaluable, one-stop resource to make sense of the changing landscape.
In Looking Back to See Ahead, you will discover:
- How pharmaceutical companies are reinventing themselves to address their pipeline problems and the competition from generics
- New strategies investors are pursuing to improve their returns
- How the convergence of wireless, mobile, and Internet technologies is making personalized medicine a reality
- The global interplay between science, business, regulatory, reimbursement, politics and policy
Comprehensive, unparalleled coverage of key trends makes Looking Back to See Ahead a critical resource for senior executives, as well as business development, sales, investment, legal, economic development, and other professionals who support the industry, to stay competitive in a fast-moving world.
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