The Canadian Optical Drive Market - Quarterly Updates
Partner Research Corporation, May 2013
PRC has been researching the Canadian storage products market since 1997. This quarterly segment update covers CD Writers, DVD-ROM, internal DVD writers, external DVD Writers, Blu-Ray Writers and Blu-Ray Readers
In each quarter PRC reports on the unit shipments, revenue and shares of the top vendors. Revised three year sales forecasts are presented every quarter.
Products Covered
Total Optical Drive Market
- Total quarterly shipments and revenue1 of all optical drive products including: internal DVD Writers, external DVD Writers, DVD ROM, CD Writers, CD-ROM, Blu-Ray Readers and Blu-Ray Writers
- Annual forecast
- Vendor Market share of total ODD market
- Distribution Analysis (Tier One Distribution, Tier Two Distribution, OEM direct etc)
Internal DVD Writers
- Quarterly shipments and revenue
- Annual forecast for shipments and revenue
- Vendor Market Share
External DVD Writers
- Quarterly shipments and revenue
- Annual forecast for shipments and revenue
- Vendor Market Share
Blu-Ray Readers and Writers
- Quarterly shipments and revenue
- Annual forecast for shipments and revenue
- Vendor Market Share
- Separate coverage of external Blu-Ray drives will begin once volumes justify it.
Scope of Research
A typical PRC quarterly report provides data on a quarter-by-quarter basis for each product segment from the prior year, with forecasts through to the end of the current year. Annual historical information is provided for the previous two years, with forecasts for the current year and two years into the future.
These forecasts are continuously reviewed and revised where necessary based on current information and economic and industry trends.
The last section of the report clearly lays out unit shipments by vendor and by technology.
Timing of Publication
PRC's research covers the four calendar quarters: January through March, April through June, July through September and October through December. Data is collected in the month following the end of a quarter. Electronic reports are typically released in the last week of the second month following the end of a quarter.
Deliverable
Each quarter, segment customers receive electronic access (through password protected site) for internal distribution.
As with all of PRC's Segment Update Programs, the vendors themselves are the key source of information. On a quarterly basis, PRC sends a questionnaire to each vendor at the end of each calendar quarter. The data are analyzed in the subsequent month, and a report is prepared and delivered prior to the end of the second month after the end of the quarter.
Additionally, PRC has established relationships with industry partners at both the retail and distribution levels. These sources are used to verify vendor claims and, where necessary, assist in the development of shipment data for vendors for which vendor data is not available.
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