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2011 Segment Update Program - LCD Monitor Displays - Quarterly Updates

  • ID: 1572670
  • September 2016
  • Partner Research Corporation
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Partner Research Corporation (PRC) – formerly Evans Research Corporation – has been researching the Canadian monitor market since the early 1980's. Beginning in 1997, the information became available in Segment Update format.

The following represents the PRC Monitor Display Segment Update Program deliverable, in both quarterly report format and in Excel Pivot Data format.

Quarterly Analysis - Every quarter, the client receives a full written report that includes the following:

Quarterly Shipment, revenue and vendor market share for the overall market (15” to 60+”)

Three year shipment and revenue forecast revised quarterly

Quarterly Shipment , revenue and vendor market share for the following categories1 as defined by width and aspect (i.e. 4:3 versus 16:9) Wide (16:9) Traditional (4:3)

- 17 Wide 15”
- 19” Wide 17""
- 20” Wide 19""
- 21"" Wide
- 22” Wide
- 23” Wide
- 24"" Wide
- 25” Wide
- 26” Wide
- 27"" Wide
- 28” Wide
- 30” Wide

In addition, the client receives PRC's current quarterly database in the form of an Excel file and a pivot table.

Monthly Analysis

Every Month the client receives:

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Note: Product cover images may vary from those shown
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The data presented in this report was derived from the quarterly Monitor Segment Update Program. The methodology employed for PRC's Segment Update is similar to that employed for most other PRC vendor tracking programs.

Monthly questionnaires are prepared and sent by email to all major players in the market. When the cut off date is reached, PRC prepares a data sheet with all vendor shipment estimates for the month. In situations where vendors do not respond, PRC estimates are listed. These estimates are then sent to vendors for comment. This is the opportunity for each vendor to scrutinize the figures provided for their own companies as well as for their competitors.

Occasionally, a vendors' input is the target of scrutiny. In situations where the same vendors' data is questioned by a number of different sources, PRC contacts the vendors in question for clarification. In most cases, the vendor is able to clarify the figures by indicating a range of reasons such as OEM activity, shipments to the U.S., a regional focus or shipments to institutional resellers. Nevertheless, even after clarification some vendor estimates are still suspect. In these cases, PRC develops its own estimates based on discussions with channel partners and other vendors, and revises the data provided by the vendor in question.

Additionally, PRC has established relationships with industry partners at both the retail and distribution levels. These sources are used to verify vendor claims and, where necessary, assist in the development of shipment data for vendors for which vendor data is not available.

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown