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How Sales Executives Can Improve Marketing and Sales Alignment in 2011

ExecSense, March 2011, Minutes: 60


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In How Sales Executives Can Improve Marketing and Sales Alignment in 2011, ExecSense examines easy-to-implement strategies and best practices used by leading sales executives to build alignment between their sales and marketing teams. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) and learn valuable tips and techniques to improve marketing and sales alignment in order to build a single, integrated revenue pipeline and generate and close more leads this year.

Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.

The webinar is led by an expert in aligning sales & marketing strategies, Dr. Drew Stevens, and focuses on:
- Everything you need to know in 60 minutes to build alignment between your sales and marketing teams in order to build a single, integrated revenue pipeline and generate and close more leads this year
- Easy-to-implement tips and techniques that other leading sales executives have found to be most successful for aligning their sales and marketing teams, including tips for modeling the marketing/sales funnel, how to develop a common vocabulary between the marketing and sales teams, how to identify operational disconnects, tips for tracking key metrics, how to create a closed-loop reporting process, how to share accountability between the marketing and sales teams, and more
- The 10 questions most asked by sales executives (and their management teams) with respect to how they can best align their sales and marketing teams in order to generate and close more leads, and how to avoid the most common mistakes that can lead to operational disconnects and animosity between the sales and marketing teams
- Case studies of other sales executives who are widely perceived as experts in marketing & sales alignment, tips and tricks they find work best, how they are doing things differently for 2011, and important lessons learned

Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group





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