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How to Use Webinars as a Marketing Tool as a Lawyer: Displaying Your Thought Leadership Through Webinars to Generate Referrals and Land Three New Clients in 2011
ExecSense, May 2011, Minutes: 60
In How Lawyers Should be Using Webinars to Land New Clients in 2011, ExecSense examines the ways in which attorneys are using webinars to share their expertise with prospective clients and establishing themselves as thought leaders in their practice areas. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad, Kindle or printed out) to learn valuable tips and techniques for using webinars as marketing tool in 2011 to generate referrals and land new clients.
Upon ordering, ExecSense will email you a link to download the webinar files for viewing on your computer, mobile phone, iPod, iPad, Kindle or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device). Take advantage of your next commute, flight, business trip, lunch, or free hour in your schedule to view this webinar.
The webinar is led by an expert in how lawyers are successfully using webinars to general referrals and land new clients, Jennifer Bergenfeld, Managing Partner at Ocasio & Partners, and focuses on:
- Everything you need to know in 60 minutes about how to use webinars to share your areas of expertise and through this exposure generate referrals and new clients
- Easy-to-implement techniques and best practices that other lawyers have found to be most successful for using webinars as marketing tools, including how to promote yourself and make a name for yourself within your area of expertise, how to prepare attention-getting powerpoint presentations, how to get involved with organizations that sponsor webinars, how to market the webinar to your contact base, how to get the webinar to put on your own web site so anyone can download it at a later date, and more
- The 10 questions most asked by lawyers with respect to the best ways to capitalize on webinars, how to market them and get people to attend, and how webinars can help them to grow their practice
- The top webinar publishers within the business and legal communities, who to contact, and how to create excitement around the topic you’d like to lead a webinar on and get a large audience to attend
- Case studies of other lawyers who have had tremendous success landing new clients due to their exposure through webinars, their best tips and techniques for leading interesting webinars, and how to use webinars to land new clients in 2011
Praise for ExecSense Webinars:
'An expeditious way to obtain authoritative current information and ideas on a subject of interest.' – David Kera, Partner, Oblon Spivak
'Just in time information to improve knowledge of current topics and trends.” – Thomas M. Armstrong, Attorney, Reid and Riege
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
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