Air Treatment Products in Norway

Euromonitor International, July 2012, Pages: 46

Seasonality is a very important issue when it comes to sales of air treatment products. A long lasting cold season reflects on the sales of air treatment products that are usually related to providing comfort during hot summer days. The weather temperature during Norwegian summers can vary wildly depending on location, but the average temperature during the season is about 240-250 C. Weather conditions are often very volatile, but almost never stagnant when it comes to very hot days. Air...

Euromonitor International's Air Treatment Products in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Purifiers, Cooling, Dehumidifiers, Humidifiers, Other Air Treatment Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Treatment Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AIR TREATMENT PRODUCTS IN NORWAY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2006-2011
Table 2 Sales of Air Treatment Products by Category: Value 2006-2011
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2006-2011
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2006-2011
Table 5 Company Shares of Air Treatment Products 2007-2011
Table 6 Brand Shares of Air Treatment Products 2008-2011
Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2011-2016
Table 8 Forecast Sales of Air Treatment Products by Category: Value 2011-2016
Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Bsh Husholdningsapparater As in Consumer Appliances (norway)
Strategic Direction
Key Facts
Summary 1 BSH Husholdningsapparater AS: Key Facts
Summary 2 BSH Husholdningsapparater AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 BSH Husholdningsapparater AS: Competitive Position 2011
Electrolux Home Products Norway As in Consumer Appliances (norway)
Strategic Direction
Key Facts
Summary 4 Electrolux Home Products Norway AS: Key Facts
Summary 5 Electrolux Home Products Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Electrolux Home Products Norway AS: Competitive Position 2011
Executive Summary
Increasing Demand for Built-in Appliances Characterises the Market in 2011
the Impact of the Recession on the Consumer Appliance Market Lessens in 2011
Ikea Strengthens Its Position in the Consumer Appliances Market
Unit Price Increases Lead To Unexpected Behaviour
Norwegians Prefer To Look Forward
Key Trends and Developments
Recession Recedes Into History
Energy Efficiency Influences Purchasing Decisions
Built-in Replaces Freestanding Appliances
Internet Retailing Gains Momentum
Wellness and Design Go Hand in Hand
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 14 Sales of Consumer Appliances by Category: Value 2006-2011
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 21 Sales of Small Appliances by Category: Volume 2006-2011
Table 22 Sales of Small Appliances by Category: Value 2006-2011
Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 25 Company Shares of Major Appliances 2007-2011
Table 26 Brand Shares of Major Appliances 2008-2011
Table 27 Company Shares of Small Appliances 2007-2011
Table 28 Brand Shares of Small Appliances 2008-2011
Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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