Air Treatment Products in Romania

Euromonitor International, March 2012, Pages: 42

Air treatment products was split between air conditioners with 47% volume share and cooling fans with 34% share. These two leaders in air treatment products rely on two key factors. Firstly, the outside weather: the higher the summer temperatures, the better the sales of cooling products. Secondly, the real estate market’s development with respect to new construction.

The Air Treatment Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food and Meat Slicers, Food Processors, Freestanding Hobs, Grinders and Choppers, Hair Care Appliances, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-filled Radiators, Oral Care Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Panel Heaters, Rice Cookers, Robotic Vacuum Cleaners, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Standard Vacuum Cleaners, Toasters, Waffle Makers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Treatment Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AIR TREATMENT PRODUCTS IN ROMANIA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2006-2011
Table 2 Sales of Air Treatment Products by Category: Value 2006-2011
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2006-2011
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2006-2011
Table 5 Company Shares of Air Treatment Products 2007-2011
Table 6 Brand Shares of Air Treatment Products 2008-2011
Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2011-2016
Table 8 Forecast Sales of Air Treatment Products by Category: Value 2011-2016
Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Lg Electronics Romania SRL in Consumer Appliances (romania)
Strategic Direction
Key Facts
Summary 1 LG Electronics Romania SRL: Key Facts
Summary 2 LG Electronics Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 LG Electronics Romania SRL: Competitive Position 2011
SC Arctic SA in Consumer Appliances (romania)
Strategic Direction
Key Facts
Summary 4 SC Arctic SA: Key Facts
Summary 5 SC Arctic SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 SC ARCTIC SA: Competitive Position 2011
Executive Summary
Local Economy Supports An Improved Performance in 2011
Built-in Appliances Gains Share
Unit Prices Increase
Small Appliances Shows An Upward Trend
Positive Prospects for Consumer Appliances
Key Trends and Developments
Economy Recovers, Along With Consumer Appliances
Difficult Times in Real Estate
the Efficiency of Buy-back
Middle Class Shift Towards High-end Appliances
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 14 Sales of Consumer Appliances by Category: Value 2006-2011
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 21 Sales of Small Appliances by Category: Volume 2006-2011
Table 22 Sales of Small Appliances by Category: Value 2006-2011
Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 25 Company Shares of Major Appliances 2007-2011
Table 26 Brand Shares of Major Appliances 2008-2011
Table 27 Company Shares of Small Appliances 2007-2011
Table 28 Brand Shares of Small Appliances 2008-2011
Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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