Air Treatment Products in Vietnam

Euromonitor International, February 2012, Pages: 41

Air treatment products continued to register strong growth in both volume sales and current value sales, with growth rates of 14% and 30% respectively. These numbers were marginally lower compared to 2010 as the weather was not as extreme as the previous year. Vietnam usually experiences hot weather during the summer, which is one of the main drivers for demand of air treatment products, particularly cooling appliances. Rising urbanisation also helps boost demand following the construction of...

The Air Treatment Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food and Meat Slicers, Food Processors, Freestanding Hobs, Grinders and Choppers, Hair Care Appliances, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-filled Radiators, Oral Care Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Panel Heaters, Rice Cookers, Robotic Vacuum Cleaners, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Standard Vacuum Cleaners, Toasters, Waffle Makers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Treatment Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

AIR TREATMENT PRODUCTS IN VIETNAM
Euromonitor International
February 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Treatment Products by Category: Volume 2006-2011
Table 2 Sales of Air Treatment Products by Category: Value 2006-2011
Table 3 Sales of Air Treatment Products by Category: % Volume Growth 2006-2011
Table 4 Sales of Air Treatment Products by Category: % Value Growth 2006-2011
Table 5 Company Shares of Air Treatment Products 2007-2011
Table 6 Brand Shares of Air Treatment Products 2008-2011
Table 7 Forecast Sales of Air Treatment Products by Category: Volume 2011-2016
Table 8 Forecast Sales of Air Treatment Products by Category: Value 2011-2016
Table 9 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
Table 10 Forecast Sales of Air Treatment Products by Category: % Value Growth 2011-2016
Vina Electric Fan Co Ltd in Consumer Appliances (vietnam)
Strategic Direction
Key Facts
Summary 1 Vina Electric Fan Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Vina Electric Fan Co Ltd: Competitive Position 2011
Executive Summary
Purchasing Power Weakens Due To High Inflation Rate in 2011
Large and Luxury Appliances Prove Continuously Popular
Products With Energy-saving Functions Appeal Well To Consumers
Presence of Domestic Players Remains Limited To Small Appliances
Sustained Demand for Consumer Appliances Over the Forecast Period Despite Increasing Maturity
Key Trends and Developments
Growth Slows Down Due To Gloomy Economic Situation
Consumers Opt for Larger and More Premium Appliances
Appliances With Energy-saving Features Find Favour
Products Employing Health Protection and Eco-friendly Technologies Grow More Popular
Locally Branded Products, But Imported From China
Market Indicators
Table 11 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 12 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 13 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 14 Sales of Consumer Appliances by Category: Value 2006-2011
Table 15 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 16 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 17 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 21 Sales of Small Appliances by Category: Volume 2006-2011
Table 22 Sales of Small Appliances by Category: Value 2006-2011
Table 23 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 24 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 25 Company Shares of Major Appliances 2007-2011
Table 26 Brand Shares of Major Appliances 2008-2011
Table 27 Company Shares of Small Appliances 2007-2011
Table 28 Brand Shares of Small Appliances 2008-2011
Table 29 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 30 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 31 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 32 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 33 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 34 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 35 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 39 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 40 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 41 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

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