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Beer - Cameroon
Euromonitor International, Feb 2011, Pages: 31
Total volume sales of beer increased by almost 5% in 2010 to exceed 534 million litres. This performance was attributed to increased promotion and sponsorship and major new launches that encouraged Cameroonians to drink more, especially during two major international sporting events in 2010. 33 Export and Guinness were advertised as leading supporters of the national team. Many Cameroonians increased their consumption of these two beers and some switched allegiance as for each bottle purchased,...
The Beer in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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