|
|
 |
|
Viewing report
|
|
|
|
Beer - Kenya
Euromonitor International, Feb 2011, Pages: 25
Beer returned to positive growth in 2010 of 8% in total volume terms, after the 1% decline experienced in 2009. This was due to a better economic performance by the Kenyan economy, which had a positive effect on disposable income. Moreover, the 2010 FIFA World Cup further fuelled spring and summer sales in the country, which are usually good months for beer. Since the 2010 tournament took place in Africa for the first time, in South Africa to be precise, this created an even bigger following in...
The Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
