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Bottled Water - Portugal
Euromonitor International, March 2011, Pages: 46
There was a sharp 15% total volume sales decline for functional bottled water in 2010 over the previous year, with this linked to rising consumer scepticism. The review period saw a number of high-profile launches, including second-ranked Unicer’s Vitalis Elegante in 2006 and fourth-ranked Vitalis Smart in 2007. More recently, 2009 saw the high-profile launch of Sumol+Compal’s Drena +, which claimed to prevent water retention and to thus combat cellulite. However, as the novelty of these...
The Bottled Water in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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