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Sleep Aids in the US

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    Report

  • 28 Pages
  • September 2023
  • Region: United States
  • Euromonitor International
  • ID: 1572741
Maintaining the trend from 2022, sleep aids is expected to continue to face decline in retail current value and volume terms in 2023, further offsetting the strong growth surge seen in the category during the peak pandemic years of 2020 and 2021, when consumers dealt with intense stress-related insomnia.

The analyst's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SLEEP AIDS IN THE USKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sleep aids continues to witness value and volume declines amidst softening consumer demand
  • Rise of “super supplements” with ingredient-driven sleep+ combination benefits hinders growth of sleep aids
  • Labelling controversies and paediatric melatonin incidents halt growth of “natural” sleep aids and gummy products
PROSPECTS AND OPPORTUNITIES
  • What will be the next spotlight ingredient after melatonin?
  • Sleep tech and alternative delivery formats
  • Utilising e-commerce and digitalisation to navigate an uncertain and diverging category
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2018-2023
  • Table 2 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 5 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
CONSUMER HEALTH IN THE US
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2022-2023
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources