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Carbonates - Italy
Euromonitor International, March 2011, Pages: 54
Carbonates posted a rather flat performance in total volume terms in 2010. Mixers and cola carbonates outperformed the overall category, with volume growth rates of 3% and 2%, respectively, while orange carbonates performed poorly. In mixers and cola carbonates, advertising campaigns by Schweppes and Coca-Cola contributed to growth. Coca-Cola increased its advertising activities because of the FIFA World Cup, which has always represented a good opportunity for Coca-Cola to strengthen its...
The Carbonates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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