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Cider/perry - Kenya
Euromonitor International, Feb 2011, Pages: 21
The slowdown in cider growth recorded at the end of the review period was still at play in 2010, with volume growth almost halved compared to a year before. The category is suffering from low awareness and the intense advertising and product launches in other products such as beer, spirits and RTDs. Cider is thus relegated to an occasional and tourist product purchased while going out, with on-trade sales accounting for almost 70% of volumes.
The Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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