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Coffee - Belgium
Euromonitor International, Feb 2011, Pages: 32
Sales of coffee were governed by a premiumisation movement in 2010. This was mainly evidenced by the “coffee-by-the-cup” trend that continued to see Belgian consumers move away from drip filter coffee towards single-serve coffee methods. Belgians also have access to personalised coffee at home by virtue of increasingly sophisticated and varied coffee pods and the launch of Nescafé Dolce Gusto at the end of 2009 that enabled a trickle down of the Nespresso technology in the grocery channel. The...
The Coffee in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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