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Coffee - France
Euromonitor International, Feb 2011, Pages: 42
The main event in coffee was obviously the strategic and juridical battle that started in France with the introduction of the two copycats of Nestlé’s Nespresso, namely L’Or Espresso and the coffee pods from Ethical Coffee Company (ECC) distributed by Casino supermarkets and hypermarkets. For the first time, the strategic monopoly of Nespresso on the strategic segment of high pressure pods for espresso was being threatened by other players. The features that could lead to the erosion of...
The Coffee in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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