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Coffee - Greece
Euromonitor International, March 2011, Pages: 26
Despite the economic downturn, demand for functionality continues to increase within coffee with leading company Nestlé introducing a number of new added value functional products. Nescafé Green Blend with antioxidant properties and Nescafé Focus with Guarana and Ginseng, which helps to increase concentration, were the most prominent launches in 2010, with both brands complying with current health and wellness trends.
The Coffee in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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