Debit Cards in Austria

Euromonitor International, February 2013, Pages: 27

As consumers insist on security and they feel most secure with debit cards as debit payments require PIN entry most of the time, debit transactions remained the most popular card payment mode accounting for 62% share of all card payments. However, in context of the entire consumer payment transactions landscape, debit cards only accounted for 10% share of all payments.

Euromonitor International's Debit Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Debit Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEBIT CARDS IN AUSTRIA
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Debit Cards Category Performance: 2007-2012
Table 2 Debit Cards Category Performance: Number of Cards in Circulation 2007-2012
Table 3 Debit Cards Category Performance: % Growth 2007-2012
Table 4 Debit Cards in Circulation Category Performance: % Growth 2007-2012
Table 5 Debit Cards: Number of Cards by Issuer 2007-2011
Table 6 Debit Cards: Number of Cards by Operator 2007-2011
Table 7 Debit Cards Payment Transaction Value by Issuer 2007-2011
Table 8 Debit Cards Payment Transaction Value by Operator 2007-2011
Table 9 Debit Cards Forecast Category Performance: 2012-2017
Table 10 Debit Cards Forecast Category Performance: Number of Cards in Circulation 2012-2017
Table 11 Debit Cards Forecast Category Performance: % Growth 2012-2017
Table 12 Debit Cards in Circulation Forecast Category Performance: % Growth 2012-2017
Bawag Psk AG in Financial Cards and Payments (austria)
Strategic Direction
Key Facts
Summary 1 BAWAG PSK AG: Key Facts
Summary 2 BAWAG PSK AG: Operational Indicators
Company Background
Competitive Positioning
Summary 3 BAWAG PSK AG: Competitive Position 2011
Erste Bank Der Oesterreichischen Sparkassen AG in Financial Cards and Payments (austria)
Strategic Direction
Key Facts
Summary 4 Erste Bank der oesterreichischen Sparkassen AG: Key Facts
Summary 5 Erste Bank der oesterreichischen Sparkassen AG: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Erste Bank der oesterreichischen Sparkassen AG: Competitive Position 2011
Raiffeisen Zentralbank Österreich AG in Financial Cards and Payments (austria)
Strategic Direction
Key Facts
Summary 7 Raiffeisen Zentralbank Österreich AG: Key Facts
Summary 8 Raiffeisen Zentralbank Österreich AG: Operational Indicators
Company Background
Competitive Positioning
Summary 9 Raiffeisen Zentralbank Österreich AG: Competitive Position 2011
Unicredit Bank Austria AG in Financial Cards and Payments (austria)
Strategic Direction
Key Facts
Summary 10 UniCredit Bank Austria AG: Key Facts
Summary 11 UniCredit Bank Austria AG: Operational Indicators
Company Background
Competitive Positioning
Summary 12 UniCredit Bank Austria AG: Competitive Position 2011
Executive Summary
Consumer Payment Growth Continues To Slow Down Amidst Shift To Cards
Generational Divide Influences Preference for Different Payment Methods
2012 Sees the Push To Finalise Migration To Sepa Direct Debit
Issuers Still Mostly Local As Opposed To Operators Being Mostly Global
Saturation Projected for the Forecast Period
Key Trends and Developments
Capitalising on Consumers' Higher Propensity To Spend
Tentative Steps Towards M-commerce With the Push for Mobile Banking
Best Agers and Security Concerns
Growth in Internet Retailing Boosts Card Payment Transactions
Market Indicators
Table 13 Number of POS Terminals 2007-2012
Table 14 Number of ATMs 2007-2012
Table 15 Value Lost to Fraud 2007-2012
Table 16 Card Expenditure by Location 2012
Table 17 Card Expenditure by Category 2012
Table 18 Financial Cards in Circulation by Type: % Number of Cards 2007-2012
Table 19 Domestic versus Foreign Spend 2012
Market Data
Table 20 Consumer Payments: Value 2007-2012
Table 21 Consumer Payments: Number of Transactions 2007-2012
Table 22 Financial Cards: Number of Cards in Circulation 2007-2012
Table 23 Financial Cards Transactions: Value 2007-2012
Table 24 Financial Cards: Number of Transactions 2007-2012
Table 25 Financial Cards: Number of Accounts 2007-2012
Table 26 Financial Cards: Number of Cards by Issuer 2007-2011
Table 27 Financial Cards: Number of Cards by Operator 2007-2011
Table 28 Financial Cards: Card Payment Transaction Value by Operator 2007-2011
Table 29 Financial Cards: Card Payment Transaction Value by Issuer 2007-2011
Table 30 Consumer Payments Forecast: Value 2012-2017
Table 31 Consumer Payments Forecast: Number of Transactions 2012-2017
Table 32 Financial Cards Forecast: Number of Cards in Circulation 2012-2017
Table 33 Financial Cards Forecast: Value 2012-2017
Table 34 Financial Cards Forecast: Number of Transactions 2012-2017
Table 35 Financial Cards Forecast: Number of Accounts 2012-2017
Definitions
Sources
Summary 13 Research Sources

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