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Ear Care in Estonia

Euromonitor International, March 2012, Pages: 17


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Ear care recorded 6% current value growth in 2011 with sales remaining at EUR0.03 million. Ear care is a very small category and 6% gain in value sales is rather marginal. The growth was influenced by consumers’ rising purchasing power and previously postponed purchases during the economic crisis. Still, ear care products are often neglected and consumers do not assess the risks involved with using cotton wool buds very seriously.

The Ear Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ear Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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