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Ear Care in the US

Euromonitor International, April 2012, Pages: 37


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In February 2012, Prestige Brands Inc announced that it had completed the acquisition of 17 OTC brands from GlaxoSmithKline Consumer Health in a US$660 million deal. This move stands to dramatically reshape the competitive landscape in ear care, as one of the brands involved in this deal was Debrox – the leading brand in ear care in 2011. With Prestige’s pre-existing presence in the category with its Murine brand, this move ensures that the company will dominate the category in the future,...

The Ear Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ear Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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