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Eggs - Italy

Euromonitor International, Feb 2011, Pages: 9


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Eggs continued to post positive volume growth in 2009 which confirms that consumers found renewed confidence in this product, and are demonstrating a positive attitude towards the use of eggs in Italian kitchens. Eggs are very much part of Italian cooking, and unlike some northern European neighbours, Italy has a high per capita consumption rate of eggs, based on their use as a cooking and baking ingredient, and not as a breakfast accompaniment.

The Eggs in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eggs market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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