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Fish and Seafood - Italy
Euromonitor International, Feb 2011, Pages: 10
Overall, fish is very popular in Italy, because of its health benefits compared with meat, and it is appreciated by the younger generations. Most Italians prefer fresh fish over frozen fish, but for convenience reasons frozen fish is preferred by consumers when eating at home, whereas fresh fish is the favoured choice in restaurants.
The Fish and Seafood in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Crustaceans, Fish , Molluscs and Cephalopods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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