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Food Preparation Appliances in Japan

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    Report

  • 23 Pages
  • January 2026
  • Region: Japan
  • Euromonitor International
  • ID: 1572839
Food preparation appliances saw growth in Japan in 2025, driven primarily by blenders. Ninja's innovative products and strong marketing efforts were key drivers of this growth, appealing to time-pressed consumers seeking health and time-saving benefits. The market is expected to continue evolving, with a focus on convenience, health, and innovation. Retail e-commerce is anticipated to remain a significant distribution channel due to its convenience and competitive pricing.

This Food Preparation Appliances in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Food Preparation Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Blenders plays key role in overall growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Ninja boosts sales with innovative blender launches
  • CHART 2 Ninja enters Japan with blenders
  • Soup makers emerge in blenders
  • CHART 3 Siroca enables consumers to make warm soup with a blender
  • Tiger joins the premium segment
  • CHART 4 Powerful Tiger Edge aggressively launched by Tiger
WHAT’S NEXT?
  • The hidden challenges behind Japan’s blenders boom
  • Rising fruit prices could squeeze Japan’s smoothies trend
  • Blenders boom sparks hope for other kitchen tools
COMPETITIVE LANDSCAPE
  • Tescom leads with a wide portfolio in food preparation appliances
  • From vacuums to blenders: SharkNinja bets on localisation
  • CHART 5 Analyst Insight
CHANNELS
  • Physical stores will remain relevant
  • Retail e-commerce continues to grow in importance
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
  • CHART 8 Sharp launches its first air circulator
  • CHART 9 Analyst Insight
  • CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
  • Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting consumer preferences drive sales in a challenging economic environment
  • Affordable drum-type washers disrupt laundry appliances in Japan
  • Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
  • Two paths emerge: affordability versus long-term value
  • Record-breaking heat in Japan and its impact on consumer needs
  • Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
  • Panasonic maintains dominance with broad portfolio presence
  • Shark drives growth in vacuum cleaners with innovative products
  • Potential M&A around Hitachi Global Life Solutions
CHANNELS
  • Specialist retailers and e-commerce drive sales
  • E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources