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Fruit/vegetable Juice - United Kingdom
Euromonitor International, Feb 2011, Pages: 53
In 2010, there was a notable shift in consumer behaviour towards seeking value for money rather than indulging in premium products. The recession made it extremely difficult for juice brands to achieve growth as consumers sought cheaper alternatives such as concentrates, in order to get more drink for their money. Juice brand owners responded by offering a number of promotions and discounts, but this was not enough to halt the decline in the category.
The Fruit/Vegetable Juice in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruit/Vegetable Juice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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