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Home Laundry Appliances in Norway

Euromonitor International, July 2012, Pages: 49

By 2011, the recession no longer influenced the home laundry appliances category. Prices naturally adapted to the economic climate and were reflected on the products themselves, as seen in both the volume and value sales during the year. In 2011 volume sales of refrigeration appliances increased by 2% with value sales up by 4%.

Euromonitor International's Home Laundry Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Other Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Home Laundry Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HOME LAUNDRY APPLIANCES IN NORWAY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Laundry Appliances by Category: Volume 2006-2011
Table 2 Sales of Home Laundry Appliances by Category: Value 2006-2011
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2006-2011
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2006-2011
Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2006-2011
Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2006-2011
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2006-2011
Table 8 Company Shares of Home Laundry Appliances 2007-2011
Table 9 Brand Shares of Home Laundry Appliances 2008-2011
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2011-2016
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2011-2016
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016
Bsh Husholdningsapparater As in Consumer Appliances (norway)
Strategic Direction
Key Facts
Summary 1 BSH Husholdningsapparater AS: Key Facts
Summary 2 BSH Husholdningsapparater AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 BSH Husholdningsapparater AS: Competitive Position 2011
Electrolux Home Products Norway As in Consumer Appliances (norway)
Strategic Direction
Key Facts
Summary 4 Electrolux Home Products Norway AS: Key Facts
Summary 5 Electrolux Home Products Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Electrolux Home Products Norway AS: Competitive Position 2011
Executive Summary
Increasing Demand for Built-in Appliances Characterises the Market in 2011
the Impact of the Recession on the Consumer Appliance Market Lessens in 2011
Ikea Strengthens Its Position in the Consumer Appliances Market
Unit Price Increases Lead To Unexpected Behaviour
Norwegians Prefer To Look Forward
Key Trends and Developments
Recession Recedes Into History
Energy Efficiency Influences Purchasing Decisions
Built-in Replaces Freestanding Appliances
Internet Retailing Gains Momentum
Wellness and Design Go Hand in Hand
Market Indicators
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2011
Market Data
Table 16 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 17 Sales of Consumer Appliances by Category: Value 2006-2011
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
Table 24 Sales of Small Appliances by Category: Volume 2006-2011
Table 25 Sales of Small Appliances by Category: Value 2006-2011
Table 26 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 27 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 28 Company Shares of Major Appliances 2007-2011
Table 29 Brand Shares of Major Appliances 2008-2011
Table 30 Company Shares of Small Appliances 2007-2011
Table 31 Brand Shares of Small Appliances 2008-2011
Table 32 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 33 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
Table 42 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 43 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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