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Irons in Austria
Euromonitor International, May 2012, Pages: 40
Even though irons saw good growth in 2011, it registered a slight slowdown in both value and volume growth compared with 2010. This was mainly due to the already high penetration rate, standing at 98%. However, since an iron is seen as an essential appliance in every home, consumers have not displayed any reluctance to buy these products. In addition, average unit prices of such products are moderate, and the majority of consumers are able to afford to replace an older model of iron with a new...
The Irons in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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