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Irons in Romania Product Image

Irons in Romania

  • Published: July 2013
  • Region: Romania
  • 39 pages
  • Euromonitor International

Irons remained an indispensable small appliance in Romanian households in 2012. The possession rate has increased gradually over the review period to reach 83%. The category is not a new one in the domestic market, but the variety and effectiveness of the offer has slowly improved. In 2012, retail sales rose by 5% in volume terms and 4% in current value terms, to accelerate irons’ recovery from the economic recession.

The Irons in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

IRONS IN ROMANIA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2007-2012
Table 2 Sales of Irons: Value 2007-2012
Table 3 Sales of Irons: % Volume Growth 2007-2012
Table 4 Sales of Irons: % Value Growth 2007-2012
Table 5 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 6 Company Shares of Irons 2008-2012
Table 7 Brand Shares of Irons 2009-2012
Table 8 Forecast Sales of Irons: Volume 2012-2017
Table 9 Forecast Sales of Irons: Value 2012-2017
Table 10 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 11 Forecast Sales of Irons: % Value Growth 2012-2017
Philips Romania SRL in Consumer Appliances (romania)
Strategic Direction
Key Facts
Summary 1 Philips Romania SRL: Key Facts
Summary 2 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Philips Romania SRL: Competitive Position 2012
Executive Summary
Demand Held Back by Low Consumer Confidence
Pod Coffee Machines Star in Consumer Appliances
Black Friday Madness
Multinationals Dominate Consumer Appliances
Fast Growth of Internet Retailing
Key Trends and Developments
Positive Evolution of Consumer Appliances in Romania
Energy Prices Enhance the Demand for Energy-efficient Goods
Growing Importance of Product Design
Built-in Appliances Promise Further Sales Growth
Local Authorities Promote Energy-efficiency
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 15 Sales of Consumer Appliances by Category: Value 2007-2012
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 22 Sales of Small Appliances by Category: Volume 2007-2012
Table 23 Sales of Small Appliances by Category: Value 2007-2012
Table 24 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 25 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 26 Company Shares of Major Appliances 2008-2012
Table 27 Brand Shares of Major Appliances 2009-2012
Table 28 Company Shares of Small Appliances 2008-2012
Table 29 Brand Shares of Small Appliances 2009-2012
Table 30 Major Appliances by Distribution Format: % Breakdown 2007-2012
Table 31 Small Appliances by Distribution Format: % Breakdown 2007-2012
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
Table 40 Forecast Sales of Small Appliances by Category: Volume 2012-2017
Table 41 Forecast Sales of Small Appliances by Category: Value 2012-2017
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown

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