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Irons in Romania Product Image

Irons in Romania

  • ID: 1572898
  • March 2015
  • Region: Romania
  • 29 pages
  • Euromonitor International

Sales volume of irons continued to decline, though only slightly, in 2014. The high penetration rate of this market segment and the increasing availability of alternative products or services such as tumble dryers, washer dryers and professional cleaning and ironing services make new purchases of irons rarer than before. Innovations and new design made irons more attractive before, but nowadays only replacement purchases drive sales.

The Irons in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

IRONS IN ROMANIA

March 2015

List Of Contents And Tables

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2009-2014
Table 2 Sales of Irons: Value 2009-2014
Table 3 Sales of Irons: % Volume Growth 2009-2014
Table 4 Sales of Irons: % Value Growth 2009-2014
Table 5 Sales of Irons by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Irons: % Volume 2010-2014
Table 7 LBN Brand Shares of Irons: % Volume 2011-2014
Table 8 Forecast Sales of Irons: Volume 2014-2019
Table 9 Forecast Sales of Irons: Value 2014-2019
Table 10 Forecast Sales of Irons: % Volume Growth 2014-2019
Table 11 Forecast Sales of Irons: % Value Growth 2014-2019
Executive Summary
Replacement Purchases Drive Demand for Consumer Appliances
Major Appliances With Low Penetration Rate Drive Sales of the Category
Samsung's Market Share in Consumer Appliances Continues To Grow
the Development of Internet Retailing Is the Top Priority of Appliances Retailers
Stronger Recovery of Consumer Appliances Is Expected Over the Forecast Period
Key Trends and Developments
Energy-efficient Labelling Helps Green Products To Be More Preferred Amongst Consumers
Hypermarkets Continue To Gain Market Share in Consumer Appliances Over the Review Period
the Country Is Considered To Have Good Potential for Investment in Consumer Appliances Production Facilities
Demand for High-quality Consumer Appliances Drives Unit Price Up Across the Majority of Categories
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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