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Irons in Romania Product Image

Irons in Romania

  • Published: June 2014
  • Region: Romania
  • 38 pages
  • Euromonitor International

Sales of irons declined by -3% in volume in 2013 to 363,000 thousand units, while declining by -2% in current value to RON52 million. Irons was a saturated market in Romania with 83% of households owning one. As volume sales were primarily driven by replacement of old products and upgrades from more economical models, price promotions and discounting were the major tools used to increase consumption.

The Irons in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

IRONS IN ROMANIA

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2008-2013
Table 2 Sales of Irons: Value 2008-2013
Table 3 Sales of Irons: % Volume Growth 2008-2013
Table 4 Sales of Irons: % Value Growth 2008-2013
Table 5 Sales of Irons by Format: % Volume 2008-2013
Table 6 NBO Company Shares of Irons: % Volume 2009-2013
Table 7 LBN Brand Shares of Irons: % Volume 2010-2013
Table 8 Forecast Sales of Irons: Volume 2013-2018
Table 9 Forecast Sales of Irons: Value 2013-2018
Table 10 Forecast Sales of Irons: % Volume Growth 2013-2018
Table 11 Forecast Sales of Irons: % Value Growth 2013-2018
Philips Romania SRL in Consumer Appliances (romania)
Strategic Direction
Key Facts
Summary 1 Philips Romania SRL: Key Facts
Summary 2 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Philips Romania Srl: Competitive Position 2012
Executive Summary
the Prolonged Recovery From the Economic Crisis Negatively Impacts Consumer Appliances
Most Trusted Brands Gain Share Across All Categories
De'longhi Builds Another Factory in Romania
Domestically-produced Refrigeration Appliances Are Increasingly Popular
Hypermarkets Gains Share Within Small Appliances
Key Trends and Developments
New Energy Labels Adopted in 2012 Support Demand for Energy Efficient Appliances
Internet Retailing Shows Rapid Growth
In-store Advertising Is the Most Effective for Consumer Appliances
Sales of Built-in Consumer Appliances Related To Home Renovations and New Constructions
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2008-2013
Table 13 Replacement Cycles of Consumer Appliances by Category 2008-2013
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2008-2013
Table 15 Sales of Consumer Appliances by Category: Value 2008-2013
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2008-2013
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
Table 22 Sales of Small Appliances by Category: Volume 2008-2013
Table 23 Sales of Small Appliances by Category: Value 2008-2013
Table 24 Sales of Small Appliances by Category: % Volume Growth 2008-2013
Table 25 Sales of Small Appliances by Category: % Value Growth 2008-2013
Table 26 NBO Company Shares of Major Appliances: % Volume 2009-2013
Table 27 LBN Brand Shares of Major Appliances: % Volume 2010-2013
Table 28 NBO Company Shares of Small Appliances: % Volume 2009-2013
Table 29 LBN Brand Shares of Small Appliances: % Volume 2010-2013
Table 30 Distribution of Major Appliances by Format: % Volume 2008-2013
Table 31 Distribution of Small Appliances by Format: % Volume 2008-2013
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2013-2018
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2013-2018
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 40 Forecast Sales of Small Appliances by Category: Volume 2013-2018
Table 41 Forecast Sales of Small Appliances by Category: Value 2013-2018
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2013-2018
Sources
Summary 4 Research Sources

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