|
|
 |
|
Viewing report
|
|
|
|
Microwaves in Austria
Euromonitor International, May 2012, Pages: 42
Microwaves was influenced by the trend towards convenience. With an increasing number of Austrians faced with time constraints due to longer working hours, the consumer demand for convenience was particularly noticeable in 2011. Moreover, a lack of time influenced Austrians’ eating habits. Even though many people prefer to cook at home, busy schedules often lead consumers to buy ready meals, which are then heated up in a microwave. In addition, microwaves are generally more suitable for heating...
The Microwaves in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Built-in Microwaves, Freestanding Microwaves.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Microwaves market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
