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Microwaves - Norway Product Image

Microwaves - Norway

  • Published: February 2011
  • Region: Norway
  • 56 pages
  • Euromonitor International

Microwaves turned from strongly declining sales in 2009 to low but positive sales during 2010. The main reason behind the growth was the preference for built-in microwaves, especially by the younger generations. The popularity of freestanding microwaves is declining because this category lacks the design and looks that appeal and therefore does not fit into a kitchen that should be attractive to spend time in.

The Microwaves in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker Hoods, Cookers, Electric READ MORE >

Microwaves in Norway
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
the Market Recovers in Selective Categories From the Downturn in 2009
Key Trends During 2010
Bsh Husholdningsapparater and Electrolux Home Products the Leading Players
A Variety of Distribution Channels Cover the Market
Future Market Developments Not Clear
Key Trends and Developments
Health Trend of "keeping A Clean Home Environment"
Consumers Choose Energy Saving and Environment Friendly Appliances
Kitchen-sized Wine Coolers Strengthens Category
Consumers Turn To the Internet To Make Purchases
Built-in Major Appliances Market Struggling
More Time Spent in Kitchens
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Bsh Husholdningsapparater As
Strategic Direction
Key Facts
Summary 2 BSH Husholdningsapparater AS: Key Facts
Summary 3 BSH Husholdningsapparater AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 BSH Husholdningsapparater AS: Competitive Position 2010
Electrolux Home Products Norway As
Strategic Direction
Key Facts
Summary 5 Electrolux Home Products Norway AS: Key Facts
Summary 6 Electrolux Home Products Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Electrolux Home Products Norway AS: Competitive Position 2010
Elkjøp Nordic As
Strategic Direction
Key Facts
Summary 8 Elkjøp Nordic AS: Key Facts
Summary 9 Elkjøp Nordic AS: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Elkjøp Nordic AS: Competitive Position 2010
Expert Norge As
Strategic Direction
Key Facts
Summary 11 Expert Norge AS: Key Facts
Summary 12 Expert Norge AS: Operational Indicators
Company Background
Competitive Positioning
Miele As
Strategic Direction
Key Facts
Summary 13 Miele AS: Key Facts
Summary 14 Miele A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Miele AS: Competitive Position 2010
Obh Nordica Norway As
Strategic Direction
Key Facts
Summary 16 OBH Nordica Norway AS: Key Facts
Summary 17 OBH Nordica Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 OBH Nordica Norway AS: Competitive Position 2010
Philips Norge As
Strategic Direction
Key Facts
Summary 19 Philips Norge AS: Key Facts
Summary 20 Philips Norge AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Philips Norge AS: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Microwaves by Category: Volume 2005-2010
Table 34 Sales of Microwaves by Category: Value 2005-2010
Table 35 Sales of Microwaves by Category: % Volume Growth 2005-2010
Table 36 Sales of Microwaves by Category: % Value Growth 2005-2010
Table 37 Sales of Microwaves by Type 2009-2010
Table 38 Company Shares of Microwaves 2006-2010
Table 39 Brand Shares of Microwaves 2007-2010
Table 40 Microwaves by Distribution Format: % Analysis 2005-2010
Table 41 Forecast Sales of Microwaves by Category: Volume 2010-2015
Table 42 Forecast Sales of Microwaves by Category: Value 2010-2015
Table 43 Forecast Sales of Microwaves by Category: % Volume Growth 2010-2015
Table 44 Forecast Sales of Microwaves by Category: % Value Growth 2010-2015

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