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Other Hot Drinks - Hong Kong, China
Euromonitor International, Feb 2011, Pages: 24
Ovaltine and Horlicks, which have been available in Hong Kong, China for decades, are considered children’s drinks by many people. To change this perception, players have been particularly active in launching cross-promotional campaigns to drive sales from young adults. Milo, for example, partnered Ocean Park Hong Kong in summer 2010. Consumers purchasing Milo products could also buy an Ocean Park Summer Splash at a discounted price. Meanwhile, Ovaltine cooperated with MCL Cinema and Golden...
The Other Hot Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Other Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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