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Pre-Paid Cards in Taiwan
Euromonitor International, April 2012, Pages: 37
The pre-paid functions of the EasyCard and co-branded EasyCard formats is driving the growth of the pre-paid card category, with micropayments using the EasyCard and co-branded EasyCard are becoming habitual for many consumers. The most notable feature of the co-branded EasyCard is its autoload function. When the pre-paid amount falls below NT$100, the co-branded EasyCard can autoload NT$500 through EasyCard value-adding machines located in all Taipei Metro stations and in some parking lots.
The Pre-Paid Card Transactions in Taiwan report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Closed Loop Pre-Paid Card Transactions, Open Loop Pre-Paid Card Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pre-Paid Card Transactions market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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