Refrigeration Appliances - Vietnam

Volume and current value growth rates for refrigeration appliances in 2010 were up significantly on 2009. This was mainly due to the rapid recovery of the Vietnamese economy from the global downturn. In addition, volume and current value sales were bolstered as many consumers opted to trade up to larger and more expensive models. Promotional discounts offered by retailers helped to strengthen this trend, as did the growing desire for convenience and luxury among urban consumers leading busy...

The Refrigeration Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Refrigeration Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Refrigeration Appliances in Vietnam
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Robust Economic Recovery Underpins Positive Market Performance in 2010
Average Unit Prices Rise As Consumers Trade Up To New Models
Luxury and High-end Consumer Appliances Become More Popular
Energy Saving Becomes A More Influential Factor in Purchasing Decisions
Market Outlook Remains Bright Thanks To Positive Economic Forecast
Key Trends and Developments
Demand for Consumer Appliances Rises in Line With Economic Recovery
Internet Retailing Emerges As A Distribution Channel for Consumer Appliances
Growing Trend Towards Energy Saving Appliances Evident in 2010
Appliances With Health Protection Technologies Prove Increasingly Popular
Consumers Show A Growing Preference for Larger and Luxury Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Sources
Summary 1 Research Sources
Ben Thanh Marketing Co
Strategic Direction
Key Facts
Summary 2 Ben Thanh Marketing Co: Key Facts
Summary 3 Ben Thanh Marketing Co: Operational Indicators 2009-2010
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 4 Ben Thanh Marketing Co: Competitive Position 2010
Goldsun Jsc
Strategic Direction
Key Facts
Summary 5 Goldsun JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Goldsun JSC: Competitive Position 2010
Nagakawa Vietnam Jsc
Strategic Direction
Key Facts
Summary 7 Nagakawa Vietnam JSC: Key Facts
Summary 8 Nagakawa Vietnam JSC: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 9 Nagakawa Joint Venture Co: Competitive Position 2010
Nguyen Kim Trading Jsc
Strategic Direction
Key Facts
Summary 10 Nguyen Kim Trading JSC: Key Facts
Summary 11 Nguyen Kim Trading JSC: Operational Indicators 2009-2010
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 12 Nguyen Kim Trading JSC: Competitive Position 2010
Rinnai Vietnam Co Ltd
Strategic Direction
Key Facts
Summary 13 Rinnai Vietnam Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 14 Rinnai Vietnam Co Ltd: Competitive Position 2010
Son Thang Co Ltd
Strategic Direction
Key Facts
Summary 15 Son Thang Co Ltd: Key Facts
Production
Competitive Positioning
Summary 16 Son Thang Co Ltd: Competitive Position 2010
Vina Electric Fan Co Ltd
Strategic Direction
Key Facts
Summary 17 Vina Electric Fan Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Vina Electric Fan Co Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Refrigeration Appliances by Category: Volume 2005-2010
Table 34 Sales of Refrigeration Appliances by Category: Value 2005-2010
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2005-2010
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2005-2010
Table 37 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2005-2010
Table 38 Sales of Fridge Freezers by Format: % Breakdown 2005-2010
Table 39 Sales of Fridge Freezers by Static Vs Frost-Free: % Breakdown 2009-2010
Table 40 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2005-2010
Table 41 Sales of Fridges by Format: % Breakdown 2005-2010
Table 42 Sales of Fridges by Static Vs Frost-Free: % Breakdown 2009-2010
Table 43 Sales of Fridges by Volume Capacity: % Breakdown 2005-2010
Table 44 Company Shares of Refrigeration Appliances 2006-2010
Table 45 Brand Shares of Refrigeration Appliances 2007-2010
Table 46 Company Shares of Freestanding Fridge Freezers 2006-2010
Table 47 Company Shares of Freestanding Fridges 2006-2010
Table 48 Forecast Sales of Refrigeration Appliances by Category: Volume 2010-2015
Table 49 Forecast Sales of Refrigeration Appliances by Category: Value 2010-2015
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015