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Sports and Energy Drinks in Brazil
Euromonitor International, April 2012, Pages: 43
Thanks to the vigorous growth registered by energy drinks in recent years, small- and medium-sized companies are entering this category, with launches of new products in 1-litre PET bottles focusing on C emergent socioeconomic classes. Such products have accessible prices (R$9.0 per litre) compared with traditional 250ml cans from leading manufacturers (priced at R$4.5-6.0 per 250ml can) based on prices researched in February 2011. Examples of such brands/companies present in the Brazilian...
The Sports and Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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