Sports Nutrition in China

Euromonitor International, April 2013, Pages: 37

Sports nutrition sales still showed an upward trend in 2012, although at a slightly slower rate than in previous years, by 15% in value, compared to 17% in 2011. The overall high growth was due to greater awareness of keeping fit and consciousness of appearance among male consumers. The slight slowdown in growth was due to fierce competition between foreign brands and domestic brands, and among retailers and wholesalers.

Euromonitor International's Sports Nutrition in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition: Value 2007-2012
Table 2 Sales of Sports Nutrition: % Value Growth 2007-2012
Table 3 Sports Nutrition Company Shares 2008-2012
Table 4 Sports Nutrition Brand Shares 2009-2012
Table 5 Forecast Sales of Sports Nutrition: Value 2012-2017
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2012-2017
Executive Summary
Growth in Consumer Health Slows Slightly
Rx-to-otc Switches Continue in 2012
Higher Awareness of Self-care Drives Industry Development
Upgrading Brand Image Is Key To Gaining Share
Sustained Growth To Be Driven by Increasing Consumer Demand
Key Trends and Developments
Rising Self-care Awareness Stimulates Consumer Demand
Product Innovation and Advertising Stand As the Key To Gaining Shares
Ongoing Rx-to-otc Switches and Otc-to-rx Switches
Leading Players Keep Intensifying Industry Concentration
Stricter Regulation of the Consumer Health Industry
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Sales of Consumer Health by Region: Value 2007-2012
Table 12 Sales of Consumer Health by Region: % Value Growth 2007-2012
Table 13 Consumer Health Company Shares 2008-2012
Table 14 Consumer Health Brand Shares 2009-2012
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 19 Forecast Sales of Consumer Health by Region: Value 2012-2017
Table 20 Forecast Sales of Consumer Health by Region: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 Rx to OTC Switches 2012
Sources
Summary 2 Research Sources

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