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Vegetables - Italy
Euromonitor International, Feb 2011, Pages: 10
The figures for 2009 further confirmed the slow but steady shift, especially amongst the younger working population, towards choosing more prepared and frozen vegetables over fresh products, with reported growth in the frozen packaged category of 23% over the review period. By way of contrast, fresh vegetables total volume only increased by 2% in that time scale.
The Vegetables in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Onion, Other Vegetables, Tomatoes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vegetables market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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