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Wine - Ireland
Euromonitor International, Feb 2011, Pages: 54
Due to heavy discounting in 2010, in a bid to get consumers buying again, volume sales were up but little value was to be had in wine. Indeed, value sales declined by 4%. This was partly due to supermarkets and discounters pushing heavy promotions in a bid to attract footfall. Such retailers have increased their direct dealings with producers, as opposed to going through the regular distribution channels, which has led to pressure being placed on distributors to supply their wines at a lower...
The Wine in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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