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Wine in North Macedonia

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    Report

  • 23 Pages
  • June 2023
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1203332
Total volume growth was robust in 2022 thanks to the enduring popularity of wine among local consumers in North Macedonia, which is well known for its wine drinking and production. The impact of inflation on consumption and prices was moderate. Unit prices did not increase in line with that seen in other consumer goods categories. Nevertheless, the premiumisation trend continues apace, which contributed to an increase in the average unit price of wine.

The analyst's Wine in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN NORTH MACEDONIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Ongoing popularity of wine sees volume sales increase in 2022, especially in sparkling wine
  • Highly fragmented landscape with widespread domestic production in small wineries
  • Innovation and new product development generate interest
PROSPECTS AND OPPORTUNITIES
  • Volume sales of wine will continue to see moderate growth across the forecast period
  • Sparkling wines will benefit from both affordability and association with prestige
  • Push to penetrate retail channels will reflect a drive to shore up sales
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2017-2022
  • Table 2 Sales of Wine by Category: Total Value 2017-2022
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research Sources