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Wound Care in Russia
Euromonitor International, March 2012, Pages: 31
2011 saw an extended product offering in the mature wound care category. Products produced for years and familiar to all consumers, such as cotton wool, plasters and bandages, dominated. Strong competition led to a decrease in margins and price competition. At the end of the review period the largest manufacturers, which realised the problem, embarked on the reorganisation of their production facilities and the rearrangement of their product portfolios. New players started to offer consumers...
The Wound Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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